# Americana-Themed Relaxed Fashion RATS Unveils Its SS19 Capsule With a Sunny Vintage-Like Lookbook By Amy Duong | Published 2019-04-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rats References: [hypebeast](https://hypebeast.com/2019/3/rats-spring-summer-2019-lookbook) & [rats.jp](http://www.rats.jp/) Tokyo-based fashion label RATS recently unveils a full look at its Spring/Summer 2019 collection that nods to an [Americana](https://www.trendhunter.com/trends/origin-stories-americana) theme. The capsule is comprised of versatile designs that can be worn in a variety of ways for the warmer seasons. The lookbook captures a mid-century essence, boasting a strong vintage aesthetics by highlighting motorcycle culture to evoke a summery feeling. The functional designs appear polished and sleek, to seamlessly come together for a cohesive look catered to all ages. Some of the standout items include the floral printed tops, [black leather accessories](https://www.trendhunter.com/trends/clot-x-neighborhood), white brushed cardigan, and the [mechanic dungarees](https://www.trendhunter.com/trends/beams-plus-spring). The color palette leans towards a darker aesthetics this season, with detailed hues of white, khaki, red, and blue as well. Image Credit: RATS ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 81% | Activity: 49% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Americana-themed Fashion:** Disruptive Innovation Opportunity: Explore sustainable and eco-friendly materials to create Americana-themed fashion with a modern twist. - **Versatile Designs:** Disruptive Innovation Opportunity: Incorporate technology-infused fabrics that can change color, pattern, or style to adapt to different occasions and seasons. - **Vintage Aesthetics:** Disruptive Innovation Opportunity: Combine retro-inspired fashion with wearable technology to create innovative and functional vintage-style clothing. ### Who This Affects Most - **Fashion:** Disruptive Innovation Opportunity: Integrate augmented reality experiences into retail stores to enhance the shopping experience for customers, allowing them to virtually try on Americana-themed clothing. - **Textile:** Disruptive Innovation Opportunity: Develop sustainable fabric alternatives using recycled materials to meet the growing demand for eco-friendly fashion. - **Technology:** Disruptive Innovation Opportunity: Create smart accessories and wearable devices that complement the vintage aesthetics of Americana-themed fashion, adding new functionality and style. ## Related on Trend Hunter - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Spring-Ready Militaristic Streetwear](https://www.trendhunter.com/trends/alpha-industries-2.md) - [Bright Timeless Spring Series](https://www.trendhunter.com/trends/rudsak-spring-2024-collection.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md)