# Rough Edge Streetwear Pictorials RATS Fall/Winter 2012 Lookbook Shows Dark City Street Fashion By Trenton Millar | Published 2012-09-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rats-fallwinter-2012 References: [hypebeast](http://hypebeast.com/2012/09/rats-2012-fall-winter-badmoon-rising-lookbook) & [rats.jp](http://rats.jp/index.html) The RATS Fall/Winter 2012 lookbook shows off the brand's signature [dark and grungy fashion styling](https://www.trendhunter.com/trends/undercover-5). The lookbook, named BADMOON RISING after the CCR single, is shot on [city streets in black and white](https://www.trendhunter.com/trends/blackeyepatch-winter), which conveys the night time, underground vibe of the collection. The collection itself includes a range of different types of jackets from waist-length trench coats to jean jackets and leather jackets. The RATS Fall/Winter 2012 collection also includes some great accessories, like an anchor pendant necklace and a skull ring. RATS creates its clothes around the concept of the underbelly of life -- life isn't always pretty and fashion shouldn't be either. The models in the RATS Fall/Winter 2012 lookbook are seen drinking in the city streets, which is illegal in many places but, at least RATS ensure you look good doing it. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 37% | Activity: 35% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Dark Street Fashion:** Opportunity for brands to explore edgy and unconventional fashion styles inspired by the underground scene. - **Grungy Styling:** Disruptive innovation opportunity to incorporate rough and worn-out elements into fashion design, reflecting a rebellious and nonconformist attitude. - **Accessories with Attitude:** Potential for creating unique and bold accessories that complement the dark and gritty streetwear fashion trend. ### Industries Being Reshaped - **Fashion:** Fashion brands can tap into the demand for alternative and rebellious styles, offering edgy collections to a niche market. - **Jewelry:** Opportunity to design and produce unconventional accessories, such as skull rings and pendant necklaces, that cater to customers seeking edgy and distinctive pieces. - **Photography:** Photographers can experiment with black and white street photography to capture the raw and underground essence of fashion, creating evocative lookbooks and campaigns. ## Related on Trend Hunter - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Bright Timeless Spring Series](https://www.trendhunter.com/trends/rudsak-spring-2024-collection.md) - [Subterranean-Inspired Outerwear](https://www.trendhunter.com/trends/stone-island-marina-aw25.md) - [Fall Technical Fashion Capsules](https://www.trendhunter.com/trends/atom-collection.md) - [Premium Outerwear Collections](https://www.trendhunter.com/trends/rudsak-fallwinter-24.md) - [Modular Fall-Ready Layered Fashion](https://www.trendhunter.com/trends/arcs-2.md)