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# Cultural Hot or Not
RateMyTurban.com

By Bianca | Published 2008-01-22 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/ratemyturbancom
References: [ratemyturban](http://www.ratemyturban.com/)

Here's another spin off of "hot or not" type sites.[RateMyTurban.com](http://www.ratemyturban.com) lets anyone upload images of them wearing their turban.

Galleries include recent turbans, a hall of fame, as well as links to how to to a turban. At time of posting, the site features 1163 turbans and has had 1,285,561 ratings!

How did a site like this come to be?

"I was visiting India in October to celebrate my birthday with my grandmother and noticed several [cool styles and colours](https://www.trendhunter.com/trends/demure-check) of turbans in Delhi," Ash Singh wrote.

"Having visited or lived in Canada, Africa, UK, Hong Kong and Singapore, I noticed most Sikhs living outside India have a pretty boring turban life (they wear 1-2 colours and usually tie the same style turban as their fathers). I wanted to showcase turbans as an art form and try to revive the majestic roots of turbans. Furthermore, todays Sikhs are commonly confused for Muslims and I wanted to think of a creative way to showcase Sikhs and their royal turbans in a positive way to the general public, and also show Sikh youths that wearing a turban is cool and fashionable. So RateMyTurban was the result."

By the way, HotorNot.com still exists! I had to check for myself, and since I last checked it (which was a good 5 years ago) they've expanded to add a "[Best of"](http://bestof.hotornot.com) section.

Here's another spin off:

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 18% | Activity: 2% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### Key Themes Behind This Trend

- **Revival of Turbans as Art Form:** There is an opportunity to showcase turbans as an art form and highlight its majestic roots.
- **Promotion of Turbans as Cool and Fashionable:** There is a need to promote turbans as a cool and fashionable accessory to Sikh youths.
- **Positive Public Perception of Turbans:** There is an opportunity to showcase Sikhs and their royal turbans in a positive way to the general public.

### Where This Applies

- **Fashion:** There is a disruptive innovation opportunity to create new designs and styles for turbans.
- **Social Media:** There is a potential opportunity to create platforms or apps where individuals can share and rate their unique fashion choices and accessories.
- **Cultural Promotion:** There is an opportunity to create initiatives that promote cultural diversity and appreciation for different traditional attires, such as turbans.

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