# Ratchet Belt Watch Straps Venture Supply Co. is Launching a New Kind of Watch Closure System By Kyle Bringhurst | Published 2017-02-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ratchet-belt-strap References: [10e.fnd.to](http://10e.fnd.to/venturewatch) [Venture Supply Co.](https://www.trendhunter.com/trends/reusable-fabric-advent-calendar) just introduced the world's only ratchet belt strap for watches on [Kickstarter](https://www.trendhunter.com/trends/tilink-titanium-multifunction-edc-bracelet). The World's Only Ratchet Belt Strap for watches is now available. You've probably heard of Mission Belts, SlideBelts, or other belts that use this ratcheting system. Yet somehow, the ratchet belt strap didn't exist for watches. Venture decided that everyone deserves a ratchet belt strap. You can purchase just the ratchet belt strap to use with any compatible watches, or you can purchase their affordable, minimalist watch and ratchet belt strap together. The ratchet belt strap isn't the only nice thing about these watches. The watches themselves are made with [Swiss Ronda](https://www.trendhunter.com/trends/victorinox-inox-chrono) movements, sapphire crystal glass to prevent scratches, and are 5 ATM water-resistant. Watches using this material usually cost more than $500, but for a limited time Venture is offering its ratchet belt strap and classic watch for less than $100. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 6% | Activity: 27% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Ratchet Belt Watch Straps:** The rise of ratchet belt watch straps presents an opportunity for the watch industry to explore innovative closure systems that provide convenience and functionality for consumers. - **Affordable Swiss Ronda Movement Watches:** The increasing availability of affordable watches equipped with Swiss Ronda movements opens up disruptive innovation opportunities within the watch industry, allowing for more consumers to access high-quality timepieces. - **Minimalist Watch Design:** The growing demand for minimalist watch designs creates a market opportunity for watchmakers to create sleek, stylish timepieces that appeal to consumers seeking simplicity and elegance in their accessories. ### Sectors Adopting This - **Watch Industry:** The watch industry can leverage the emergence of ratchet belt watch straps to enhance customer satisfaction and explore unique closure systems that revolutionize traditional watch designs. - **Fashion Industry:** The fashion industry can tap into the trend of ratchet belt watch straps to create stylish accessories that combine the functionality of traditional belts and watches, catering to consumers seeking versatile and fashionable accessories. - **E-commerce Industry:** The e-commerce industry can capitalize on the popularity of affordable Swiss Ronda movement watches, offering a wide range of options to online shoppers looking for high-quality timepieces at affordable prices. ## Related on Trend Hunter - [Practical Comfort-Focused Watch Straps](https://www.trendhunter.com/trends/apple-watch-band1.md) - [High-Density Smartwatch Straps](https://www.trendhunter.com/trends/bitplay-fidlock-watch-band.md) - [Modular Dual Watch Straps](https://www.trendhunter.com/trends/smartlet.md) - [Sleek Titanium Smartwatch Bands](https://www.trendhunter.com/trends/watch-ultra.md) - [Radical Watch Clasp Concepts](https://www.trendhunter.com/trends/watch-concept-1.md) - [Hidden Bottle Opener Timepieces](https://www.trendhunter.com/trends/leverage-watch.md) - [Hyper-Durable Belt Designs](https://www.trendhunter.com/trends/vollebak-indestructible-belt.md) - [Tool-Integrated Smartwatch Straps](https://www.trendhunter.com/trends/tilink-titanium-multifunction-edc-bracelet.md) - [Accessible Retro-Futurism Timepieces](https://www.trendhunter.com/trends/vostra-vector.md)