# Bizarre Economical Eats Cambodians Cook Up Field Rats By Cecilia Biemann | Published 2008-09-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rat-meat-rises-in-popularity-due-to-increased-cost-of-meat References: [au.news.yahoo](http://au.news.yahoo.com/a/-/odd/4971885) In the West, rats are worthy of little more than immediate extermination. They are not welcome in our kitchens, and certainly not on our plates. In Cambodia however, where inflation has caused the cost of meat to almost double in the past year, the popularity of rat meat has surged. Believed to be an excellent source of protein, garlic-flavored field rats are a popular alternative to beef dishes in Cambodia, and are also widely eaten in both Vietnam and Thailand. Not only is this a money-saving exercise for Cambodian people, catching rats and making them table-ready is also a great money earner for the locals. The increasing value of rat meat has seen hundreds of rice farmers set up sideline businesses catching rats. Cambodians are well known for being adventurous eaters, devouring everything from fried tarantulas to cockroaches and maggots. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 24% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Rise in Alternative Protein Sources:** The increasing popularity of rat meat as an alternative protein source highlights the potential for other unconventional and low-cost protein options. - **Local Entrepreneurship in Unconventional Food:** The emergence of sideline businesses centered around catching and selling rats signifies the potential for local entrepreneurs to create innovative and sustainable food ventures. - **Adventurous Eating Culture:** Cambodia's adventurous food culture, exemplified by their consumption of unconventional delicacies like fried tarantulas, presents opportunities for businesses to cater to these unique tastes and preferences. ### Where This Applies - **Alternative Protein Industry:** The rise in demand for alternative protein sources, such as rat meat, creates opportunities for companies to develop and market innovative plant-based and unconventional protein products. - **Sustainable Food Industry:** The emergence of local entrepreneurs in the unconventional food market highlights the potential for the sustainable food industry to support and promote the production and consumption of unconventional and locally-sourced ingredients. - **Culinary Tourism Industry:** Cambodia's adventurous eating culture presents an opportunity for the culinary tourism industry to attract visitors by offering unique and exotic culinary experiences, showcasing the country's unconventional delicacies. ## Related on Trend Hunter - [Protein-Packed Cricket Bars](https://www.trendhunter.com/trends/cricket-protein-bar.md) - [Edible Insect Lollipops](https://www.trendhunter.com/trends/pest-infested-pops.md) - [Gritty Rodent-Inspired Boots](https://www.trendhunter.com/trends/ratboot.md) - [Inflation-Fighting Menus](https://www.trendhunter.com/trends/inflation-menu.md) - [Pet-Friendly Malay Cuisine](https://www.trendhunter.com/trends/petcubes.md) - [Insect-Based Wet Dog Foods](https://www.trendhunter.com/trends/wet-dog-food.md) - [Cultivated Mouse Cat Foods](https://www.trendhunter.com/trends/biocraft-pet-nutrition.md) - [Nose-To-Tail Italian Restaurants](https://www.trendhunter.com/trends/manteca.md) - [Controversial Snack Chips](https://www.trendhunter.com/trends/illegal-chips.md)