# Barbershop Beverage Branding Rasurado Wine Packaging References the Town's Social Hub By Amelia Roblin | Published 2013-02-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rasurado-wine-packaging References: [lovelypackage](http://lovelypackage.com/rasurado/) & [moruba.es](http://www.moruba.es/) Despite the fact that Rasurado Wine packaging makes use of the same dark glass bottle in which most other [fermented grape beverages](https://www.trendhunter.com/trends/mullet) are sold, the treatment of the label certainly grabs attention. Although stationary, the white-, blue- and red-striped sticker seems to spin up and down, just like the familiar sign in front of a barber shop. Moruba of Spain took advantage of this immediately recognizable image to produce a simple and punchy brand identity. But deeper than the surface, the makers of the [Rioja](https://www.trendhunter.com/trends/vinedos-singulares) red hoped to create a link between their product and the center of the average man's life: the [male grooming salon](https://www.trendhunter.com/trends/wilkinson-sword). Rasurado Wine packaging conjures thoughts of the place where jokes are made, life stories are told and philosophy is discussed. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 46% | Activity: 31% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Animated Packaging Labels:** Opportunity for brands to create attention-grabbing packaging designs that simulate motion. - **Branding Through Nostalgia:** Brands can tap into familiar, nostalgic images to create a strong sense of identity. - **Association with Social Hubs:** Opportunity for brands to connect their products with places that are central to people's everyday lives. ### Who This Affects Most - **Wine and Spirits:** Disruptive innovation opportunity for wine and spirits brands to rethink their packaging design and incorporate unique visual elements. - **Barber Shops and Male Grooming:** Opportunity for barber shops and grooming salons to collaborate with brands and create unique product partnerships and experiences. - **Graphic Design and Branding:** Opportunity for graphic designers and branding agencies to explore innovative concepts that incorporate familiar and nostalgic images into brand identities. ## Related on Trend Hunter - [Elegant Rum Packaging Designs](https://www.trendhunter.com/trends/zacapa-rum.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Rum-Based Cream Liqueur Packaging](https://www.trendhunter.com/trends/rumbased-cream-liqueur.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Sophisticated Tequila Packaging Designs](https://www.trendhunter.com/trends/el-mayor-tequila.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md)