# Glitter-Filled Wine Balls Target's Raspberry Wine Fizzers Feature a Pink Hue and Edible Glitter By Ell Smith | Published 2019-12-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/raspberry-wine-fizzers References: [intl.target](https://intl.target.com/p/raspberry-flavored-sparkling-wine-fizzers-6pk-wondershop-8482/-/A-54680284) It's no secret that the physical appearance of food and drinks alter the way consumers interact with the product -- Target's Raspberry Wine Fizzers were created with this in mind, as the interactive beverage offers a multi-sensory experience. Drinking a glass of wine can be amplified through the product, as the [pink powder balls](https://www.trendhunter.com/trends/cotton-candy-magic-floating-puff-balls) can be dropped in one's beverage. The edible items quickly fizz and dissolve, revealing [edible glitter](https://www.trendhunter.com/trends/dr-glitter) that decorates one's drink. Now complete with a sparkling pink hue, the drinker can enjoy the newly colored beverage while also enjoying the [raspberry flavor](https://www.trendhunter.com/trends/antioxidant-sparkling-waters) that is infused. The product speaks to the growing theme of multi-sensory experiences, as it takes drinking to a completely new lever from the comfort of one's kitchen. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 27% | Activity: 32% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Multi-sensory Beverages:** Opportunity for companies to create interactive and visually appealing beverage products. - **Edible Glitter:** Opportunity for edible glitter to be incorporated into food and beverage products to add a visually appealing aspect. - **Powdered Beverage Additives:** Opportunity for companies to create powdered beverage additives that provide a unique sensory experience. ### Where This Applies - **Food and Beverage:** Companies in the food and beverage industry can create products that incorporate the trend of multi-sensory experiences through innovative additives. - **Event Planning:** Event planners can incorporate the trend of edible glitter and multi-sensory beverages to create visually appealing and unique experiences for clients. - **Party and Entertaining Goods:** There is opportunity for companies in the party and entertaining goods industry to create products that cater to the trend of multi-sensory experiences in food and beverage through innovative products and packaging. ## Related on Trend Hunter - [Glittering Bubble-Infused Beverages](https://www.trendhunter.com/trends/glitter-pop-lemonade.md) - [Gin-Filled Christmas Baubles](https://www.trendhunter.com/trends/gin-liqueur-baubles.md) - [Fruit-Forward Sparkling Aperitifs](https://www.trendhunter.com/trends/rose-city-fizz.md) - [Alcohol-Free Raspberry Rosés](https://www.trendhunter.com/trends/sparkling-raspberry-rose.md) - [Summer-Ready Sparkling Wines](https://www.trendhunter.com/trends/fruit-fusion.md) - [Ready-to-Sip Sparkling Canned Wines](https://www.trendhunter.com/trends/jam-shed-bubbly-ros.md) - [Ice-Friendly Sparkling Wines](https://www.trendhunter.com/trends/echo-falls-sparkling-summer-garden.md) - [Effervescent Soft Pink Wines](https://www.trendhunter.com/trends/cupiolo-prosecco-ros.md) - [Peach-Flavored Antioxidant Sparkling Waters](https://www.trendhunter.com/trends/antioxidant-sparkling-waters.md)