# Pink-Hued Hard Kombuchas Luna Bay Booch's Raspberry Rose Celebrates Women's History Month By Laura McQuarrie | Published 2022-03-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/raspberry-rose References: [prnewswire](https://www.prnewswire.com/news-releases/in-celebration-of-womens-history-month-female-founded-luna-bay-booch-launches-raspberry-rose-to-honor-trailblazing-women-everywhere-301491002.html) & [lunabaybooch](https://lunabaybooch.com/where-to-buy/)  [Luna Bay Booch](https://www.trendhunter.com/trends/naturallyflavored-hard-teas) launched a limited-edition Raspberry Rose flavor to mark Women's History Month and for the occasion, the female-founded company is donating a percentage of sales from the exclusive flavor to the [Global Fund for Women](https://www.trendhunter.com/trends/bain-capital). This new flavor is described as feminine and bold and it gets its unique taste from a combination of fresh berries, rose and yerba mate tea. The pink-hued hard kombucha can offers a subtle nod to female strength with a crescent moon design. In a male-dominated spirit industry, Luna Bay Booch stands strong as the only [hard kombucha brand](https://www.trendhunter.com/trends/kyla-hard-kombucha) to be brewed with yerba mate tea. Additionally, the 6% ABV beverages are vegan, gluten-free, non-GMO, and above all, refreshing and full of spirited flavor. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 19% | Activity: 29% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Women-led Beverage Brands:** Luna Bay Booch's female-led initiative with a limited-edition Raspberry Rose flavor proves that female-founded beverage brands can make a significant social impact through culture-sensitive products. - **Sustainable Alcoholic Beverages:** Luna Bay Booch's vegan, gluten-free, non-GMO hard kombucha, brewed with yerba mate tea creates disruption within the alcoholic beverage industry by positioning itself as a healthy and eco-friendly alternative to traditional alcoholic beverages. - **Charitable Sales Campaigns:** Luna Bay Booch's sales campaign where a percentage of sales are donated to a cause can be adopted by beverage industries for marketing their products while simultaneously making social impact. ### Industries Being Reshaped - **Alcoholic Beverages:** Luna Bay Booch's environmentally-friendly and creative flavors serve as a disruptive innovation opportunity for alcoholic beverage companies worldwide, emphasizing the importance of sustainability and the introduction of unique flavors. - **Women's Health Products:** Luna Bay Booch's female-targeted initiative to dedicate their limited-edition flavor to Women's History Month serves as an opportunity for women's health product industries worldwide to create awareness and promote women's health through customized product offerings. - **Socially-conscious Campaigns:** Beverage industries can learn from Luna Bay Booch's limited-edition flavors and social impact campaigns to create a positive brand image and revenue, simultaneously building goodwill and becoming socially conscious brands. ## Related on Trend Hunter - [Women-Celebrating Sour Beers](https://www.trendhunter.com/trends/womencelebrating-sour-beers.md) - [Blueberry-Spiked Hard Kombuchas](https://www.trendhunter.com/trends/blueberry-hard-kombuchas.md) - [Naturally Flavored Hard Teas](https://www.trendhunter.com/trends/naturallyflavored-hard-teas.md) - [Tea-Based Mocktails](https://www.trendhunter.com/trends/luna-bay-0.md) - [Floral Hard Ciders](https://www.trendhunter.com/trends/floral-hard-cider.md) - [Nostalgic Hard Cherry Limeades](https://www.trendhunter.com/trends/hard-cherry-limeade.md) - [Spicy Pomegranate Kombuchas](https://www.trendhunter.com/trends/seasonally-inspired-hard-kombucha.md) - [Hard Kombucha Variety Packs](https://www.trendhunter.com/trends/mate-maker-golden-hour-variety-pack.md) - [Charitable Hard Pink Lemonades](https://www.trendhunter.com/trends/pink-lemonade.md)