# Animated Produce Packaging This Raspberry Packaging Might Eat Your Fruit Before You Get a Chance By Rebecca Byers | Published 2015-06-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/raspberry-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/06/munchn.html) & [triedandtruedesign.co.nz](http://www.triedandtruedesign.co.nz/freshmax.html) Created as a new brand under Freshmax, a large produce company in the Pan-Pacific region, [Munch](https://www.trendhunter.com/trends/scarily-good-monster-munch-mayo)'n features exciting, visually stimulating designs like this raspberry packaging. In order to create a visually compelling new brand identity, Freshmax tapped Tried & True design, who in turn designed a dynamic range of packaging that speaks to the tactile nature of produce purchases. Additionally, the designs go a long way in terms of appealing to young children with its animated characters. The Munch'n line is made up of New Zealand-grown produce including [kiwiberries, blueberries, strawberries, cherries](https://www.trendhunter.com/trends/fruitist-snack-cups), tomato berries and more. By creating a visual identity that speaks to both brand building and product visibility, the Freshmax brand is sure to increase brand loyalty and gain attention in grocery stores. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 91% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Visual Identity Branding:** Munch'n's dynamic packaging designs speak to the tactile nature of produce purchases and appeals to young children, increasing brand loyalty for Freshmax. - **Animated Characterizations:** Munch'n's exciting designs featuring animated characters makes Freshmax's produce packaging visually stimulating and compelling, and stands out among competition. - **New Products Packaging:** Freshmax's Munch'n brand creates a disruptive opportunity for other produce companies to take their branding to the next level by developing visually appealing and tactile product packaging designs. ### Industries Being Reshaped - **Produce Sector:** The Munch'n brand developed by Freshmax is a new and innovative method for produce packaging and brand building in the produce sector. - **Grocery Retail Industry:** Animated produce packaging is a potential new disruption for grocery stores to attract young consumers and increase brand loyalty for fresh produce. - **Brand Design Services Industry:** Freshmax's partnership with Tried & True design highlights an opportunity for other produce companies to work with external branding companies to improve their visual identity and branding strategy. ## Related on Trend Hunter - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Recyclable Apple Packaging Initiatives](https://www.trendhunter.com/trends/superfresh-growers-1.md) - [Interactive Fruit Juice Packaging](https://www.trendhunter.com/trends/jus-de-fruits-caraibes.md) - [Interactive Juice Packaging](https://www.trendhunter.com/trends/gulf-union-foods.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Retail-Ready Mango Packaging](https://www.trendhunter.com/trends/lidded-mango-carton.md) - [Edible Snack Skins](https://www.trendhunter.com/trends/foodberry.md)