# Fruity Layer Cake Ice Creams Van Leeuwen Just Launched New Raspberry Layer Cake Ice Cream By Katherine Pendrill | Published 2022-04-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/raspberry-layer-cake References: [chewboom](https://www.chewboom.com/2022/03/28/van-leeuwen-launches-new-raspberry-layer-cake-and-black-cherry-chip-ice-cream-flavors-in-grocery-stores/)  [Van Leeuwen](https://www.trendhunter.com/trends/van-leeuwen-ice-cream-products) knows that summer (aka ice cream season) is just around the corner, which is why the brand has just announced the launch of two delicious new ice cream flavors: Raspberry Layer Cake And Black Cherry Chip. Van Leeuwen has been steadily expanding its retail ice cream lineup and now there are two tasty new options for ice cream lovers. The new Raspberry Layer Cake flavor combines vanilla ice cream with real pieces of fluffy yellow cake and swirls of sweet and tart raspberries. In keeping with the fruity theme, the new Black Cherry Chip flavor combines cherry ice cream with pieces of black cherries and dark chocolate chips. Both of the new flavors are available from select retailers or from participating Van Leeuwen scoop shops. Image Credit: Van Leeuwen ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 35% | Activity: 55% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Fruity Ice Cream Flavors:** Brands can explore the opportunity of launching new innovative ice cream flavors with fruit combinations to attract summer ice cream season lovers. - **Expansion of Retail Ice Cream Lineup:** Brands can explore opportunities to increase sales by steadily expanding their retail ice cream lineup with new innovative flavors for ice cream lovers. - **Premium Ice Cream Market:** Brands can explore opportunities to tap into the premium ice cream market with the launch of new products, targeting the gourmet users looking for luxurious ice cream products. ### Sectors Adopting This - **Ice Cream Industry:** Players in the ice cream industry can explore opportunities to differentiate themselves by launching new innovative flavors and expanding their retail presence with unique concepts and experiences. - **Food and Beverage Retail Industry:** The food and beverage retail industry can explore opportunities to tap into the premium ice cream market, by partnering with top ice cream brands and expanding their range of luxury ice cream offerings. - **Dessert Market:** Players in the dessert market can explore the opportunity to launch new innovative dessert products, ranging from ice creams to cakes and pastries, with unique and trendy flavors to attract dessert lovers. ## Related on Trend Hunter - [Nostalgic Ice Cream Treats](https://www.trendhunter.com/trends/van-leeuwen-ice-cream-products.md) - [Retailer-Exclusive Ice Creams](https://www.trendhunter.com/trends/van-leeuwen-ice-cream.md) - [Loaded Brownie Ice Creams](https://www.trendhunter.com/trends/brookies-cream-sundae.md) - [Artisanal Retailer-Exclusive Ice Creams](https://www.trendhunter.com/trends/van-leeuwen-ice-cream-flavors.md) - [Franchisee-Inspired Ice Cream Flavors](https://www.trendhunter.com/trends/raspberry-dream-cream.md) - [Fruity Italian Ice Desserts](https://www.trendhunter.com/trends/raspberries-n-cream-cream-ice.md) - [Cake-Inspired Ice Creams](https://www.trendhunter.com/trends/cake-inspired-ice-cream.md) - [Shoulder Season Ice Creams](https://www.trendhunter.com/trends/chocolate-raspberry-truffle.md) - [Layered Custard Cake Desserts](https://www.trendhunter.com/trends/lemon-berry-layer-cake-fresh-frozen-custard.md)