# Decadent Keto Drinkables Koia and Thomas DeLauer are Launching the Raspberry Lava Cake Flavor By Elena Rahman | Published 2022-02-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/raspberry-lava-cake References: [drinkkoia](https://drinkkoia.com/) & [drinkkoia](https://drinkkoia.com/products/raspberry-lava-cake-keto-shakes)  Koia's new flavor, the Rasberry Lava Cake, is a limited-edition keto innovation. The [plant-based brand](https://www.trendhunter.com/trends/koia-kids) is expanding its keto footprint with help from leading keto nutrition expert and [YouTube](https://www.trendhunter.com/trends/sides-coffee) star Thomas DeLauer. DeLauer was inspired by his favorite [keto-friendly dessert](https://www.trendhunter.com/trends/peanut-butter-caramel-crunch) to create the new flavor. The launch proves that it is possible to achieve a state of ketosis while leading a partial or entirely plant-based diet. Additionally, the Rasberry Lava Cake launches ahead of Valentine's Day celebrations, making an ideal addition to a keto-friendly Valentine's Day meal. Koia aims to make plant-based lifestyles more accessible for everyone. Its collaboration with DeLauer has allowed the brand to step into new avenues of nutrition within a plant-forward framework. Image Credit: Koia ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 59% | Activity: 80% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Limited-edition Keto Flavors:** Brands can create buzz and drive sales by regularly releasing new, limited-edition keto flavors. - **Combining Plant-based and Keto:** There is an opportunity for innovation in combining plant-based diets with the ketogenic diet, catering to those who want to follow both lifestyles. - **Collaboration with Influencers:** Collaborating with influencers, such as YouTube stars, can help brands expand their reach and tap into new audiences. ### Industries Being Reshaped - **Plant-based Foods:** Plant-based food manufacturers can explore the keto diet to create new products that appeal to both plant-based eaters and keto dieters. - **Beverage:** Beverage companies can incorporate keto-friendly ingredients in new flavors and capitalise on the growing trend of people following the ketogenic diet. - **Influencer Marketing:** Agencies could specialise in creating and managing influencer campaigns to help brands partner with the right influencers and expand their reach. ## Related on Trend Hunter - [Plant-Based Shelf-Stable Protein Drinks](https://www.trendhunter.com/trends/koia-nutrition-shakes.md) - [Plant-Based Protein Shakes](https://www.trendhunter.com/trends/plantbased-protein-shakes1.md) - [Nostalgic Cereal Protein Shakes](https://www.trendhunter.com/trends/koia-1.md) - [Cereal-Inspired Protein Shakes](https://www.trendhunter.com/trends/cereal-inspired-protein-shakes.md) - [Dessert-Like Kefir Beverages](https://www.trendhunter.com/trends/low-fat-kefir.md) - [Maturely Flavored Nutrition Bars](https://www.trendhunter.com/trends/keto-krisp-dark-chocolate-almond-sea-salt.md) - [Fruity Coconut Yogurt Alternatives](https://www.trendhunter.com/trends/raspberry-coconut-yog.md) - [Cookie Dough-Inspired Snack Bars](https://www.trendhunter.com/trends/core-keto-bar-chocolate-chip-cookie-dough.md) - [Low-Carb Ketogenic Chocolates](https://www.trendhunter.com/trends/ketogenic-chocolate.md)