# Wonky Fruit Vodkas Sapling's Raspberry + Hibiscus Vodka Fights Food Waste By Laura McQuarrie | Published 2023-05-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/raspberry-hibiscus-vodka References: [facebook](https://www.facebook.com/photo/?fbid=625660416244228&set=pb.100064008253049.-2207520000) & [saplingspirits](https://saplingspirits.com/products/sapling-raspberry-hibiscus-vodka-70cl)  As part of a new [wonky fruit range](https://www.trendhunter.com/trends/sapling-spirits-vodka), [Sapling Spirits](https://www.trendhunter.com/trends/sapling-spirits) debuted Raspberry + Hibiscus Vodka, a new expression that helps to fight food waste. The mission behind this spirits range is to give new life to fruit that doesn't meet premium-grade specifications for its appearance, weight or color. While these so-called "ugly fruits" won't make it to grocery store shelves, this new range repurposes them into a product that's as delicious as ever. Ivo Devereux, co-founder of Sapling Spirits, says, "At Sapling we believe that beauty is more than skin deep which is why we use natural wonky raspberries that might not look perfect but still taste just as sweet and juicy as their ‘perfect’ counterparts." Featuring raspberries that have been bumped, crushed, squashed or broken, this vodka boasts a [fresh and fruity flavor](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages), and an aesthetically pleasing color. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 35% | Activity: 46% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Food Waste Reduction:** Repurposing wonky fruits into delicious vodka is a disruptive innovation opportunity that addresses sustainable practices and meets the demands of consumers who increasingly seek environmentally friendly products. - **Upcycling:** Repurposing wonky fruits into a premium vodka creates a disruptive innovation opportunity to transform food waste into high-value products. - **Flavored Spirits:** Using repurposed wonky fruits to create unique and delicious vodka flavors is a disruptive innovation opportunity that appeals to consumers seeking new and exciting flavor experiences. ### Who This Affects Most - **Food Manufacturing:** Repurposing wonky fruits into value-added products like vodka creates a disruptive innovation opportunity for food manufacturers to reduce waste and generate additional revenue streams. - **Alcohol Manufacturing:** Upcycling wonky fruits into premium spirits like vodka is a disruptive innovation opportunity for alcohol manufacturers to create unique and sustainable products and appeal to conscious consumers. - **Grocery Retail:** The wonky fruit trend and the emergence of wonky fruit products such as vodka creates a disruptive innovation opportunity for grocery retailers to reduce food waste and offer consumers new and exciting products. ## Related on Trend Hunter - [Raspberry-Flavored Premium Vodkas](https://www.trendhunter.com/trends/spar-2.md) - [Upcycled Beer-Made Vodkas](https://www.trendhunter.com/trends/bad-beer-vodka.md) - [Upcycled Strawberry Gins](https://www.trendhunter.com/trends/strawberry-gin-liqueur.md) - [Ethical Flavored Vodka Ranges](https://www.trendhunter.com/trends/dutch-barn-orchard-vodka.md) - [Upcycled Donut Gin Spirits](https://www.trendhunter.com/trends/little-joy-spirits.md) - [Pressed Apple-Based Spirits](https://www.trendhunter.com/trends/upstate-vodka.md) - [Botanical Vodka Seltzers](https://www.trendhunter.com/trends/plant-botanical.md) - [Elegant Honeysuckle-Infused Spirits](https://www.trendhunter.com/trends/honeysuckle-vodka.md) - [Sustainable Alcohol-Free Blueberry Wines](https://www.trendhunter.com/trends/ozharvest.md)