# Infused Sparkling Wine Cocktails The Edinburgh Gin Raspberry Gin Fizz is Perfect for Summertime By Michael Hemsworth | Published 2020-05-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/raspberry-gin-fizz References: [foodbev](https://www.foodbev.com/news/edinburgh-gin-debuts-raspberry-gin-fizz-rtd/) & [edinburghgin](https://www.edinburghgin.com) The Edinburgh Gin Raspberry Gin Fizz canned cocktail is a premium refreshment from the brand that aims to offer consumers a new option that's perfectly formulated for warm weather consumption. The cocktail is made with a base of [sparkling white wine](https://www.trendhunter.com/trends/jam-shed-bubbly-ros) that has been infused with the [Edinburgh Gin Raspberry Liqueur](https://www.trendhunter.com/trends/penrhos-gin-liqueurs) for a touch of summery sweetness. The drink features a 6% ABV and is conveniently packaged to make it perfect for enjoyment out of the house in backyards or even for bringing to a friend's house. UK Managing Director of Ian Macleod Distillers Neil Boyd spoke on the Edinburgh Gin Raspberry Gin Fizz canned cocktail saying, "We’ve taken a serve we know our consumers love and given it back to them in a pre-mixed, convenient format, making it the perfect summer cocktail to enjoy at home or while soaking up some sun in the garden. The [RTD category](https://www.trendhunter.com/trends/vinarchy) has gone from strength to strength over the past few years and now, more than ever, consumers are looking for convenient pre-mixed options – which is why we decided to bolster our award-winning range of premium RTDs with this exciting release.” ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 25% | Activity: 41% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Infused Sparkling Wine Cocktails:** Opportunity for creating unique and refreshing alcoholic beverages by infusing sparkling wine with different flavors. - **Canned Cocktails:** Opportunity to cater to consumer demand for pre-mixed and convenient alcoholic beverages in a canned format. - **RTD (ready-to-drink) Category:** Opportunity to capitalize on the growing popularity of ready-to-drink cocktails by introducing new and innovative offerings. ### Industries Being Reshaped - **Alcoholic Beverage Industry:** Disruptive innovation opportunity in creating infused sparkling wine cocktails to offer more variety and appeal to consumers. - **Packaging Industry:** Opportunity to innovate in packaging solutions for canned cocktails that are convenient, portable, and aesthetically pleasing. - **Retail Industry:** Opportunity for retailers to expand their offerings by stocking a diverse range of ready-to-drink cocktails, satisfying consumer demand for convenience. ## Related on Trend Hunter - [Mixology-Inspired Canned Gin Cocktails](https://www.trendhunter.com/trends/edinburgh-gin-cocktails.md) - [Collaborative Summertime Gin Cocktails](https://www.trendhunter.com/trends/summer-pudding-gin-fizz.md) - [High-End Spirit Canned Drinks](https://www.trendhunter.com/trends/sparkling-vodka-drink.md) - [Canned Raspberry Lemonade Cocktails](https://www.trendhunter.com/trends/smirnoff-raspberry-crush-vodka.md) - [Rosy Vodka Spritz Refreshments](https://www.trendhunter.com/trends/rozl-ros-vodka.md) - [Convenient Canned Classic Cocktails](https://www.trendhunter.com/trends/gibsons-london-dry-gin-tonic.md) - [Fruity Pinkish Gin Spirits](https://www.trendhunter.com/trends/burleighs-raspberry-edition-gin.md) - [Canned Spritz-Style Cocktails](https://www.trendhunter.com/trends/funkin-spritz.md) - [Consumer-Driven Canned Cocktails](https://www.trendhunter.com/trends/eristoff-canned-cocktails.md)