# Frothy Raspberry Cold Brews Starbucks' Raspberry Cream Cold Brew is Rich and Refreshing By Laura McQuarrie | Published 2025-07-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/raspberry-cream-cold-brew References: [about.starbucks](https://about.starbucks.com/stories/2025/raspberry-is-back-at-starbucks-for-now-along-with-new-raspberry-cream-cold-brew/)  [Starbucks'](https://www.trendhunter.com/trends/chocolate-cream-cold-brew) new Raspberry Cream Cold Brew serves up a fresh new way for customers to savor the sweet taste of a beloved berry. Raspberry is a fan-favorite back in the United States for a limited time, thanks to a new version of raspberry syrup that revives the flavor people fell in love with, now with a richer color made from fruits and vegetables. Raspberry Cream Cold Brew is a rich and refreshing raspberry signature beverage that builds on a base of [Starbucks Cold Brew](https://www.trendhunter.com/trends/iced-cold-brew) sweetened with vanilla syrup. For Starbucks fans who can't get enough raspberry, it can be added to any Starbucks beverage with customization, such as the White Chocolate Mocha with Raspberry Syrup, [Strawberry Acai Refresher](https://www.trendhunter.com/trends/mango-strawberry-refreshers) with Raspberry Syrup, or Iced Green Tea with Raspberry Syrup. ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 89% | Activity: 96% | Freshness: 46% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Fruit-infused Cold Brews:** The incorporation of berry flavors in cold brews is revolutionizing the coffee industry by appealing to a broader audience with a preference for fruity and refreshing beverages. - **Colorful Beverage Ingredients:** Utilizing natural colorants from fruits and vegetables in beverage syrups is transforming the visual appeal of drinks, creating a vibrant and health-conscious market segment. - **Customization-driven Menus:** Enabling extensive beverage customization with a variety of syrups fosters personalized experiences, encouraging customer loyalty and diversifying menu offerings. ### Who This Affects Most - **Specialty Coffee Shops:** The trend towards flavored cold brews is creating new opportunities for cafes to innovate their menu offerings and attract trend-savvy consumers. - **Natural Food Coloring:** As consumer demand for naturally derived food ingredients rises, industries supplying fruit and vegetable-based colorants are experiencing significant growth potential. - **Beverage Customization Technology:** Advances in technology that facilitate customer-driven customization are becoming integral to the success of beverage chains aiming to enhance consumer engagement. ## Related on Trend Hunter - [Creamy Chocolate Cold Brews](https://www.trendhunter.com/trends/chocolate-cream-cold-brew.md) - [Cherry-Infused Beverage Creations](https://www.trendhunter.com/trends/cherry-cream-cold-foam.md) - [Caramel Cream Cold Brews](https://www.trendhunter.com/trends/cinnamon-caramel-cream-nitro-cold-brew.md) - [Creamy Strawberry Puree Drinks](https://www.trendhunter.com/trends/chocolatecovered-strawberry-crme-frappuccino.md) - [Pistachio Cream Cold Brews](https://www.trendhunter.com/trends/pistachio-cream-cold-brews.md) - [Bespoke QSR Beverages](https://www.trendhunter.com/trends/summer-drinks-1.md) - [Berry-Flavored Pearl Beverages](https://www.trendhunter.com/trends/starbucks-boba.md) - [Summery Boba-Filled Cafe Drinks](https://www.trendhunter.com/trends/summer-berry-refreshers.md) - [Festive Winter Drinks](https://www.trendhunter.com/trends/pistachio-cream-cold-brew.md)