# Alcohol-Free Fruit Beers St. Peter’s Brewery Created a Zero-Alcohol Elderberry & Raspberry Beer By Laura McQuarrie | Published 2019-05-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/raspberry-beer References: [barmagazine](https://barmagazine.co.uk/new-zero-alcohol-fruit-beer-joins-st-peters-portfolio/) & [stpetersbrewery](https://www.stpetersbrewery.co.uk/products/alcohol-free-beers/) The newest addition to St. Peter’s Brewery's Without portfolio of [alcohol-free products](https://www.trendhunter.com/trends/alcohol-free-brews) is a full-bodied, smooth and slightly bitter Elderberry & Raspberry beer. The new offering is created in the same way as normal beer products yet the process involves no alcohol. While many consumers are interested in low- and no-alcohol products, Without specifically fills the [0.0% alcohol category](https://www.trendhunter.com/trends/1664-bire-00). According to John Hadingham, St Peter’s Brewery's managing director, "Very few brewers have been able to create delicious, rich and full-bodied beers that are truly alcohol-free or that aren’t de-alcoholized." Well beyond Dry January, a growing number of consumers are showing interest in no-alcohol products that are better aligned with their perspectives on health, wellness and mindful drinking. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 9% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Alcohol-free Beers:** The rise of alcoholic beverage alternatives creates distinct opportunities in product innovation and production, and more research into new flavors and brewing techniques is necessary. - **Mindful Drinking:** A shift in consumer attitudes towards healthier lifestyles and moderation presents an opportunity for businesses to offer low- and no-alcohol beverages that cater to that market. - **Flavored Non-alcoholic Beverages:** As the popularity of non-alcoholic beverages continues to rise, businesses have the opportunity to develop unique and interesting flavors to cater to consumers' expanding tastes and preferences. ### Where This Applies - **Brewing:** Breweries have the opportunity to expand their product lines and appeal to a wider customer base by incorporating non-alcoholic and low-alcohol offerings into their portfolio. - **Retail:** Retailers have an opportunity to cater to the demand for low- and no-alcohol alternatives by stocking a wider variety of products and offering promotions on these items. - **Hospitality:** The rise of mindful drinking presents an opportunity for bars and restaurants to expand their non-alcoholic beverage menus and offer unique, non-alcoholic cocktail options to cater to a wider range of customers. ## Related on Trend Hunter - [Zero-Alcohol Lagers](https://www.trendhunter.com/trends/staropramen-00.md) - [Familiar Alcohol-Free Beers](https://www.trendhunter.com/trends/nonalcoholic-beers.md) - [Booze-Free Fusion Beers](https://www.trendhunter.com/trends/weizen-radler.md) - [Full-Flavor No-Alcohol IPAs](https://www.trendhunter.com/trends/liberation-ipa-zero.md) - [Citrusy Alcohol-Free Shandy Beers](https://www.trendhunter.com/trends/alcoholfree-lemon-lager.md) - [Booze-Free Beer Collections](https://www.trendhunter.com/trends/alcoholfree-beer-collection.md) - [Belgian Alcohol-Free Bitter Beers](https://www.trendhunter.com/trends/belge-blonde.md) - [Flavorful Alcohol-Free Beers](https://www.trendhunter.com/trends/kingfisher-zero.md) - [Alcohol-Free Gose Beers](https://www.trendhunter.com/trends/cherry-gose.md)