# Reality-Questioning Artwork Rashid Rana's Pixelated Works Explore South Asian Perspectives By Meghan Young | Published 2011-03-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/rashid-rana References: [coolhunting](http://www.coolhunting.com/culture/rashid-rana.php) & [lissongallery](http://www.lissongallery.com/) As you browse through Rashid Rana's most recent art exhibition, you'll probably find yourself questioning what is and what isn't real. Well folks, that's because that is one of the main purposes of this show. More specifically, it addresses and explores the struggle between tradition and modernity in South Asia. On view at London's Lisson Gallery, Rashid Rana's art exhibition is filled with intriguing pixelated works. One installation is titled Books, Yet there aren't books at all, but [aluminum cubes](https://www.trendhunter.com/trends/mirroring-dialogue) printed with pixelated photos. Another of Rashid Rana's installations involves larger-scale [pixelated photographs](https://www.trendhunter.com/trends/ripples-collection) that looks like non-working TV channels. Described as 'unpacked abstraction,' Rashid Rana's pieces are actually smaller, context-specific images that are chaotically and disruptively put together for the audience. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 48% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Pixelated Art:** The rise of pixelated artwork creates an opportunity for artists to explore the blurred line between reality and the digital world. - **Contextual Imagery:** Artists can create disruptive and thought-provoking installations by combining seemingly unrelated images in a specific context, as seen in Rashid Rana's work. - **Tradition Vs Modernity:** Exploring the tension and contrast between traditional and modern values in different cultures can be a powerful theme in contemporary artwork, such as in Rashid Rana's South Asian-inspired pieces. ### Who This Affects Most - **Art & Design:** Artists and designers can leverage pixelated images and contextual installations to produce visually engaging and conceptually rich artworks that challenge perspectives and create new ways of seeing the world. - **Museum & Exhibition:** Museums and galleries can curate exhibitions that showcase the interaction between traditional and modern values in different cultures and engage audiences with immersive and interactive installations, as seen in Rashid Rana's latest exhibit in London. - **Advertising & Marketing:** Brands can collaborate with artists to create unique marketing campaigns that incorporate pixelated graphics and contextual imagery to communicate their message in a fresh and innovative way that resonates with audiences. ## Related on Trend Hunter - [Graphic Wallpaper Capsules](https://www.trendhunter.com/trends/immersive-surfaces.md) - [Glass Beaded Intricate Artworks](https://www.trendhunter.com/trends/painting-exhibition.md) - [Juxtaposing Digital Art Exhibitions](https://www.trendhunter.com/trends/riflessi.md) - [Pixelated Photographed Art Exhibitions](https://www.trendhunter.com/trends/southern-trees.md) - [Paper-Made Mosaic Artwork](https://www.trendhunter.com/trends/real-life-architecture-exhibition.md) - [Perception-Challenging Art Exhibitions](https://www.trendhunter.com/trends/becoming-familiar.md) - [African Identity-Inspired Exhibitions](https://www.trendhunter.com/trends/african-identity.md) - [Boundless Art Exhibitions](https://www.trendhunter.com/trends/frameless-experience.md) - [Abstract Geometric Solo Exhibitions](https://www.trendhunter.com/trends/impermanent-state-of-being.md)