# Artful Rug Collections Rashelle's Range of Conceptual Rugs is Playful and Visually Bold By Jana Pijak | Published 2021-02-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/rashelle References: [rashelle](https://www.rashelle.ca/shop) & [instagram](https://www.instagram.com/_____rashelle/) Rashelle's conceptual rug collection is designed by multidisciplinary female and Indigenous Cree artist Rashelle Campbell. The artist "values playfulness as a means of exemplifying a more diverse standard of beauty, which often sings in her photography" while "her love for colours is within everything she creates," something that her hand-tufted rugs embody. Creating a line of hand-tufted rugs -- each said to be made while the artist was watching reality television -- Rashelle opts for [floral and organic shapes](https://www.trendhunter.com/trends/talk-talk) along with those reminiscent of [nostalgic inspirations from the 90s](https://www.trendhunter.com/trends/newstalgia-collection). Her one-of-a-kind creations include everything from 'surfin flubs,' a conceptual design with green and blue floral motifs to tennis ball and basketball rugs that are the perfect sporty home accent. Image Credit: Rashelle ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 65% | Activity: 49% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Conceptual Rugs:** Creating conceptual rugs that embody playful, diverse standards of beauty presents an opportunity for innovation in the home decor industry. - **Hand-tufted Rugs:** Using hand-tufting as a medium allows for custom and one-of-a-kind designs in the rug industry. - **Nostalgic Design:** Incorporating nostalgic design elements, such as those from the 90s, into modern home decor can create a trend that taps into consumers' desire for sentimental value in their homes. ### Sectors Adopting This - **Home Decor:** The home decor industry could benefit from incorporating more conceptual, custom design options for rugs to appeal to modern and diverse consumers. - **Art:** Artists can explore the medium of rug design as a canvas for their artistic expression, creating unique, one-of-a-kind pieces that blur the lines between art and functional home decor. - **Fashion:** Incorporating nostalgic design elements from fashion, such as 90s patterns and colors, into rug design can create opportunities for crossover between the fashion and home decor industries. ## Related on Trend Hunter - [Mesmerizing Artful Patterned Rugs](https://www.trendhunter.com/trends/electtrico-collection.md) - [Flower-Inspired Vibrant Rugs](https://www.trendhunter.com/trends/espressionismo-floreale.md) - [Artfully Expressive Rug Capsules](https://www.trendhunter.com/trends/she-rug-collection.md) - [Season-Inspired Rug Lines](https://www.trendhunter.com/trends/artistic-rug-range.md) - [Floral-Inspired Home Rug Capsules](https://www.trendhunter.com/trends/magical-garden.md) - [Artful Washable Rugs](https://www.trendhunter.com/trends/ruggable-x-keith-haring.md) - [Artful Versatile Rug Collections](https://www.trendhunter.com/trends/nanimarquina.md) - [Hand-Knotted Rug Collections](https://www.trendhunter.com/trends/hare-klein.md) - [Lifestyle-Themed Patterned Rugs](https://www.trendhunter.com/trends/quotidiana.md)