# Restorative Non-Alcoholic Spirits Rasāvāda Shares Beneficial Wild-Harvested, Unprocessed Herbs By Laura McQuarrie | Published 2023-12-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rasavada References: [newhope](https://www.newhope.com/food-and-beverage/functional-formulations-find-place-nonalcoholic-beverage-market) & [rasaspirit](https://rasaspirit.com/)  Rasāvāda sets itself apart as a spirit restorative company with products that are 100% powered by plants, no preservatives and zero chemical processing. [Ruby](https://www.trendhunter.com/trends/ruby-red-ranch-water) Artemesia is ready to be enjoyed chilled, over ice with equal parts sparkling water, and it shares the benefits of antioxidant-packed maqui berry, red wine grape skins and artichoke leaf. Initially, the brand launched primarily as a [non-alcoholic spirit](https://www.trendhunter.com/trends/sylva) but it evolved to focus on helping people enhance their journey through life. Beyond exceptional experiences with flavor, people are looking for [calming experiences](https://www.trendhunter.com/trends/botany-elixirs) that will help them take the edge off of a long day, and they're reaching for products like Rasāvāda instead of their usual glass of wine or beer. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 1% | Activity: 2% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Plant-powered Spirits:** Rasāvāda sets itself apart as a spirit restorative company with products that are 100% powered by plants, no preservatives and zero chemical processing. - **Calming Non-alcoholic Alternatives:** People are reaching for products like Rasāvāda instead of their usual glass of wine or beer, looking for calming experiences that will help them take the edge off of a long day. - **Enhancing the Journey Through Life:** Rasāvāda evolved to focus on helping people enhance their journey through life, providing beyond exceptional experiences with flavor. ### Where This Applies - **Beverage Manufacturing:** The plant-powered spirits trend presents an opportunity for beverage manufacturers to create innovative non-alcoholic alternatives. - **Wellness and Self-care:** The demand for calming non-alcoholic alternatives like Rasāvāda highlights the opportunity for the wellness and self-care industry to expand its offerings. - **Food and Hospitality:** Restaurants and hotels can tap into the enhancing the journey through life trend by offering Rasāvāda and similar products to provide exceptional flavor experiences. ## Related on Trend Hunter - [Functional Non-Alcoholic Spirits](https://www.trendhunter.com/trends/aplos.md) - [Alcohol-Free Botanical Spirits](https://www.trendhunter.com/trends/bittersweet-aperitivo.md) - [Zero-Proof Botanical Spirits](https://www.trendhunter.com/trends/abstinence-spirits.md) - [Dry January Enhancing Spirits](https://www.trendhunter.com/trends/sentia-spirits.md) - [Non-Alcoholic Functional Spirits](https://www.trendhunter.com/trends/functional-spirits.md) - [RTD Alcohol-Free Spritzes](https://www.trendhunter.com/trends/alcohol-free-spritzes.md) - [Functional Alcohol-Free Spirits](https://www.trendhunter.com/trends/bonbuz.md) - [Non-Alcoholic Rhubarb Aperitifs](https://www.trendhunter.com/trends/mother-root-rhubarb.md) - [Alcohol-Free Italian Aperitivo](https://www.trendhunter.com/trends/wilderton-botanical-spirit.md)