# Mushroom Beverage Blends Rasa Debuts Two New Adaptogen and Mushroom Beverage Mixes By Kanesa D | Published 2023-01-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rasa References: [bevnet](https://www.bevnet.com/news/2023/rasa-introduces-two-adaptogen-and-mushroom-beverage-mixes) & [wearerasa](https://wearerasa.com/products/classic-rasa)  Rasa is launching the ‘Classic’ and ‘Café Rasa’ [adaptogen mushroom beverage mixes](https://www.trendhunter.com/trends/superfood-instant-latte), which aim to be an alternative for coffee-alternative consumers and coffee drinkers who like functional beverages. ‘Classic Rasa’ has a rich base that comes from chicory root, date seed, and roasted burdock root. At the same time, adaptogenic herbs like Red Asian Ginseng, Cordyceps, Rhodiola, Gynostemma, Shatavari, and [Maca](https://www.trendhunter.com/trends/maca-latte) sweeten the liquid. ‘Café Rasa’ offers organic, freeze-dried Mexican coffee flavors and contains [stress and jitter-relieving adaptogens](https://www.trendhunter.com/trends/mudwtr-hot-chocolate-mix) that fight fatigue. “[...] It took us years of development to crack the code on the trifecta of flavor, function, and form. Our process includes brewing the herbs over several hours like a standard decoction—a process used for millennia—then drying it and granulating it to produce a supremely delicious, dissolvable, and bioavailable mix. There’s nothing like it in the industry,” said Chief Herbalist and Co-Founder, Ben LeVine. Image Credit: Rasa ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 18% | Activity: 27% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Adaptogens for Beverage Mixes:** Using adaptogens in beverage mixes presents an opportunity for businesses to tap into the growing demand for functional beverages. - **Mushroom-based Beverages:** The growing popularity of mushroom-based beverages presents an opportunity for businesses to create innovative and healthy alternatives to traditional coffee and tea drinks. - **Herbal Decoction Process:** Incorporating the time-honored herbal decoction process in beverage production is a disruptive innovation opportunity for businesses to create unique and flavorful blends with enhanced bioavailability. ### Where This Applies - **Functional Beverages:** Companies in the functional beverage industry can leverage the demand for adaptogens and create unique blends that serve a wider consumer base. - **Coffee and Tea Industry:** Innovative companies in the coffee and tea industry can create healthier and more sustainable alternatives using mushrooms and adaptogens, catering to the growing health-conscious consumer base. - **Herbal Medicine and Supplements:** Companies in the herbal medicine and supplements industry can incorporate the herbal decoction process in the production of beverages and supplements, creating products with higher bioavailability and enhanced medicinal properties. ## Related on Trend Hunter - [Coffee-Flavored Adaptogen Powders](https://www.trendhunter.com/trends/spacegoods-rainbow-dust.md) - [Adaptogenic Mushroom Powders](https://www.trendhunter.com/trends/mud-wtr.md) - [Mushroom-Based Coffee Products](https://www.trendhunter.com/trends/four-sigmatic.md) - [Adaptogenic Mushroom Beverages](https://www.trendhunter.com/trends/melting-forest.md) - [Adaptogenic Mushroom Beverages](https://www.trendhunter.com/trends/dram.md) - [Adaptogenic Sparkling Waters](https://www.trendhunter.com/trends/sekwl.md) - [Functional Mushroom-Powered Refreshments](https://www.trendhunter.com/trends/adapt-drinks.md) - [Flavorful Wellness-Forward Blends](https://www.trendhunter.com/trends/everyday-dose.md) - [Functional Reishi-Powered Refreshments](https://www.trendhunter.com/trends/rebbl-revive-reishi-vanilla.md)