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# Precious Metal Payment Cards
The Raris Debit Card from the Royal Mint is Made from 18-Karat Gold

By Laura McQuarrie | Published 2019-10-14 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/raris-debit-card
References: [nfcw](https://www.nfcw.com/2019/10/11/364702/royal-mint-solid-gold-payment-card/) & [raris](https://www.raris.com/)

Raris is the name of a new [debit card](https://www.trendhunter.com/trends/lfg-debit-card) from the UK's [Royal Mint](https://www.trendhunter.com/trends/royal-mint) that's crafted from 18-karat gold. The luxurious card is being called the "the world’s first hallmarked precious metals payment card" and comes with no spending limit. The Raris card was launched with [Mastercard](https://www.trendhunter.com/trends/crypto-debit-card) and Accomplish Financial and specifically appeals to those who want to experience a Raris account, those who prize luxury items and those who want to make large purchases with ease.

For a price of over $20,000, the card can be purchased and will be personalized with the Raris account holder's name and signature, which will appear directly on the surface of the ultra-premium gold card, along with a payment chip.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 57% | Activity: 68% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Luxury Payment Cards:** The emergence of luxury payment cards made from precious metals presents an opportunity for companies to cater to high-end customers who value exclusivity and luxury in their financial transactions.
- **Personalized Payment Cards:** The introduction of personalized payment cards allows companies to offer customized and unique financial products, providing a sense of identity and ownership to customers.
- **High-value Purchases:** The rise of high-value purchase options through payment cards enables businesses to tap into the market of affluent individuals who seek convenience and prestige when making significant transactions.

### Industries Being Reshaped

- **Luxury Goods:** Luxury goods companies can collaborate with financial institutions to create exclusive payment cards that align with their brand, offering high-end customers a seamless integration of luxury and financial services.
- **Financial Technology (fintech):** FinTech startups and established players can develop innovative payment card solutions, utilizing unique materials and customization options, to cater to the demand for upscale financial products.
- **E-commerce:** E-commerce platforms can explore partnerships with luxury payment card issuers to provide customers with enhanced payment options during high-value transactions, enhancing the overall shopping experience for luxury shoppers.

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