# Rare Streetwear Editorials Highsnobiety's In-House Shoot Captures Supreme's Lesser-Seen Looks By Riley von Niessen | Published 2016-09-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rare-streetwear References: [highsnobiety](http://www.highsnobiety.com/2016/09/07/supreme-grails-editorial) [Highsnobiety](https://www.trendhunter.com/trends/lacoste-and-highsnobiety) recently updated its editorial series with one that features some of the most rare streetwear looks from Supreme. Given that the fashion brand's exclusive offerings, Highsnobiety's inclusion of some of its collaborative works is of special interest to many of its fans. An edgy muse with bleach-blonde hair models each of styles -- even holding up of some of Supreme's bizarre accessories like a branded bike lock and a strength-training grip. In other images, she's completely covered in the [rare streetwear apparel](https://www.trendhunter.com/trends/supreme-x-wutang-clan), with it sometimes simply draped over her in layers. Through its editorial, Highsnobiety inadvertently considers the obsession so many consumers have with the skate brand while also honoring the [many collaborations it's had](https://www.trendhunter.com/trends/supreme-x-marmot) since 2002. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 98% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Rare Streetwear Fashion:** Opportunities to capitalize on the demand for rare and unique fashion apparel and accessories in the streetwear market. - **Fashion Editorial Series:** New opportunities for fashion publications to create editorial series that showcase rare and exclusive high-end streetwear brands, catering to audiences obsessed with these niche brands. - **Brand Collaborations Obsession:** New opportunities for brands to tap into the consumer obsession with brand collaborations by creating rare and unique products that cater to this niche market. ### Where This Applies - **Fashion Publication:** Fashion publications can leverage the demand for rare streetwear fashion by featuring it in their editorial series, possibly increasing their readership and engagement. - **Streetwear Fashion:** Streetwear fashion brands can create exclusive and rare collaborations with other brands to cater to the niche market of consumers obsessed with brand collaborations. - **Fashion Accessories:** Opportunities for fashion accessory brands to create unique and rare products that cater to the niche market of consumers obsessed with brand collaborations and streetwear fashion. ## Related on Trend Hunter - [Exclusive Streetwear Collaborations](https://www.trendhunter.com/trends/corteiz-and-supreme.md) - [Streetwear-Informed Dynamic Eyewear](https://www.trendhunter.com/trends/supreme-eyewear.md) - [High-Fashion Workwear Runways](https://www.trendhunter.com/trends/high-fashion-collaboration.md) - [Collaboration-Teasing Streetwear Billboards](https://www.trendhunter.com/trends/supreme-and-corteiz.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Streetwear-Branded Grills](https://www.trendhunter.com/trends/supreme-grill.md) - [Streetwear-Informed Collectible Dolls](https://www.trendhunter.com/trends/momoko-doll.md) - [Retro Sports Capsules](https://www.trendhunter.com/trends/marty-supreme.md) - [Rap Group Streetwear Collaboration](https://www.trendhunter.com/trends/supreme-x-wutang-clan.md)