# AI-Graded Diamonds Rare & Forever Uses Artificial Intelligence to Identify BGM Hues By Laura McQuarrie | Published 2021-11-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rare-forever References: [prnewswire](https://www.prnewswire.com/news-releases/rare--forever-diamonds-launches-website-to-bring-new-technology-to-traditional-retailing-301420926.html) & [rareandforever](https://rareandforever.com) Natural diamond brand [Rare & Forever](https://www.trendhunter.com/trends/mvp-kit-and-the-courtside-kit) recently launched a new website that fosters transparency, trust and authenticity and it empowers jewelers to show consumers exactly what they are purchasing. Authorized Rare & Forever retail jewelers can tap into unbiased grading that harnesses the power of [artificial intelligence to identify](https://www.trendhunter.com/trends/tacori-product-recommendations) the Brown, Green, and Milky (BGM) hues that devalue a diamond and detract from its overall quality. Chris Croteau, Vice President Sales and Marketing at [Rare and Forever](https://www.trendhunter.com/trends/gourmand-caramel), says "Traditional diamond buying has been mystified by inauthentic sales processes, inaccurate and inconsistent grading reports, and a focus on paper versus beauty and quality." The enhanced website now helps to share a new level of trust that leans into AI's unbiased analysis. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 53% | Activity: 38% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Key Themes Behind This Trend - **AI-graded Diamonds:** AI-powered diamond grading provides unbiased analysis for greater transparency. - **Transparent Jewelry Retail:** Customer trust is increased through increased diamond transparency. - **Automated Retail Processes:** AI grading and analysis can streamline traditional diamond buying processes. ### Where This Applies - **Jewelry Retail:** Using AI-based grading can increase customer trust in diamond purchases. - **Diamond Mining:** AI grading could be applied to diamond mining processes to increase efficiency and transparency. - **Artificial Intelligence Development:** AI-powered grading represents an opportunity to innovate and improve upon grading and analysis processes. ## Related on Trend Hunter - [Blockchain-Backed Natural Diamonds](https://www.trendhunter.com/trends/blockchain-backed-natural-diamonds.md) - [Diamond Verification Devices](https://www.trendhunter.com/trends/diamondproof.md) - [Lab-Grown Diamond Jewelry Collections](https://www.trendhunter.com/trends/labgrown-diamond-jewelry.md) - [Lab-Grown Stones](https://www.trendhunter.com/trends/skydiamond.md) - [Premium Lab-Grown Diamond Rings](https://www.trendhunter.com/trends/labgrown-diamond-rings.md) - [Lab-Grown Diamond Expansions](https://www.trendhunter.com/trends/labgrown-diamonds1.md) - [AI-Powered Diamond Rings](https://www.trendhunter.com/trends/spktrl-light-ring.md) - [Natural Diamond Campaigns](https://www.trendhunter.com/trends/worth-the-wait.md) - [Lab-Grown Fine Jewelry](https://www.trendhunter.com/trends/fallers-jewelry.md)