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# Anti-Slouch Pocket Squares
The RARE CUT Pocket Square Feature New Technology to Maintain Its Shape

By Grace Mahas | Published 2020-09-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/rare-cut
References: [rarecut](https://www.rarecut.com/) & [kickstarter](https://www.kickstarter.com/projects/rarecut/rare-cut-it-stays-up)

As pocket squares become a statement accessory to replace traditional tie and button-ups, one brand is setting itself apart with its new elevated pocket square that offers a unique feature — [RARE CUT](https://www.trendhunter.com/trends/gourmand-caramel).

RARE CUT's stylish and functional pocket squares are made with a [patented textile solution](https://www.trendhunter.com/trends/programmable-clothing) that features hyper-thin memory metal inbetween the sheets that allows you to "fold, bend and twist your square into any shape that won’t slouch."

Just in time for the holidays, RARE CUT will officially launch on [Kickstarter](https://www.trendhunter.com/trends/origami-wallet) on Wednesday, September 23rd, 2020. The revolutionary pocket squares are priced at $64.99 each and will appeal to fashion-forward consumers looking to elevate their formal aesthetic with a contemporary pice.

Image Credit: RARE CUT

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 60% | Activity: 76% | Freshness: 9%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### What's Driving This Trend

- **Smart Accessories:** The RARE CUT Pocket Square incorporates memory metal technology to maintain shape, revealing an opportunity for smart accessories that incorporate advanced materials.
- **Functional Fashion:** As pocket squares become a statement accessory, RARE CUT's functional yet stylish design highlights an opportunity to combine fashion and function in accessories.
- **Sustainable Fashion:** With the potential to last longer and maintain their shape, RARE CUT pocket squares hint at a shift towards sustainable fashion and durable, long-lasting accessories.

### Who This Affects Most

- **Fashion:** The RARE CUT Pocket Square's revolutionary design will cater to younger fashion-forward consumers looking to elevate their formal aesthetic and set itself apart in the highly competitive fashion industry.
- **Smart Materials:** The innovative design of the RARE CUT Pocket Square highlights an opportunity for the smart materials industry to develop and incorporate hyper-thin memory metal in a range of new functional products.
- **Sustainability:** The potential for RARE CUT Pocket Squares to last longer and maintain shape creates an opportunity for the sustainable fashion industry to develop durable, long-lasting accessories that reduce waste.

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