# Rebellious Coffee Brands Rare Breed Coffee Experiments with Bold Flavor Combinations By Jana Pijak | Published 2024-04-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rare-breed-coffee References: [rarebreedcoffee](https://rarebreedcoffee.com/)  [Rare Breed Coffee](https://www.trendhunter.com/trends/expressive-organic-coffee) offers a selection of premium single origin and blended coffees that are sourced from around the globe. The brand sets itself apart with exceptional taste and a commitment to sustainability and ethical sourcing. Collaborating with global partners who prioritize environmentally-friendly practices, Rare Breed ensures that every cup supports positive change. The brand caters to after-work artists, accidental entrepreneurs, and relentless go-getters, embracing individuality and rebellion. The company's passionate team consists of an adventurous group of coffee aficionados while its best-selling signature blends include [Kona](https://www.trendhunter.com/trends/kona-coffee-company), a flavorful blend of caramel, dried cherry and sugar cookie, the graham cracker and dark chocolate-infused Head Trip, the floral, citrus and cookie-infused Neon Venom and the berry, apple and honey-infused Rip [Roar](https://www.trendhunter.com/trends/roar-organic-plus). The brand also carries tea blends and exclusive merchandise, available on its website. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 69% | Activity: 73% | Freshness: 23% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Premium Flavor Combinations:** Innovative coffee brands are experimenting with unique and bold flavor combinations to cater to adventurous consumers. - **Sustainability and Ethical Sourcing:** Coffee brands are prioritizing sustainability and ethical sourcing practices to appeal to environmentally-conscious consumers. - **Artistic and Individualistic Branding:** Brands are targeting after-work artists, accidental entrepreneurs, and relentless go-getters with messaging that embraces individuality and rebellion. ### Industries Being Reshaped - **Specialty Coffee:** The specialty coffee industry has an opportunity to disrupt the market by introducing premium flavor combinations and emphasizing sustainability and ethical sourcing practices. - **Artisanal Beverage:** Artisanal beverage companies can tap into consumer demand for unique and bold flavor experiences, catering to the artistic and individualistic preferences of their target audience. - **E-commerce Retail:** E-commerce retailers have the potential to disrupt the market by offering exclusive merchandise and curated collections that resonate with consumers seeking products that align with their values and lifestyle choices. ## Related on Trend Hunter - [Expressive Organic Coffees](https://www.trendhunter.com/trends/expressive-organic-coffee.md) - [Holiday Coffee Blends](https://www.trendhunter.com/trends/holiday-coffee-experience.md) - [Spirit-Infused Coffee Blends](https://www.trendhunter.com/trends/specialty-coffee-brand.md) - [Indulgent Coffee Blends](https://www.trendhunter.com/trends/brave-day.md) - [Gen Z Coffee Brands](https://www.trendhunter.com/trends/couplet-coffee.md) - [Premium Signature Coffee Pods](https://www.trendhunter.com/trends/keurig-coffee-collective.md) - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [Specialty Flavored Coffee Roasts](https://www.trendhunter.com/trends/bad-teddy-coffee.md) - [Modernized Coffee Rebrands](https://www.trendhunter.com/trends/modernized-coffees.md)