# Seasoning-Inspired Beauty Sets Rare Beauty x Tajín Dropped Two Shades Inspired by Iconic Hues By Laura McQuarrie | Published 2025-08-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rare-beauty-x-tajin References: [prnewswire](https://www.prnewswire.com/news-releases/rare-beauty-x-tajin-drop-bold-new-collab-inspired-by-tajins-hues-302535146.html)  The [Rare Beauty](https://www.trendhunter.com/trends/rare-beauty-4) x [Tajín](https://www.trendhunter.com/trends/edible-and-tajin) Cheek & Lip Set is a hot new drop that unites a beloved celeb-created beauty brand with an iconic seasoning blend, sharing limited-edition shades in Tajín-inspired hues. "Just like Tajín, these shades bring boldness, warmth, and a spark of joy to every occasion," said Rare Beauty founder Selena Gomez. While Soft Pinch Liquid Blush in Chamoy takes the form of a deep red brown to deliver a spicy flushed look, the Positive Light Luminizing Lip Gloss in Clásico swipes on to provide a glossy, rich terracotta with copper and gold shimmer. This lip and cheek bundle is exclusively available on [Sephora](https://www.trendhunter.com/trends/sephora-collection-x-tabasco-brand-lip-glosses) and Rare Beauty's website, for a limited time, while supplies last. ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 86% | Activity: 79% | Freshness: 48% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Culinary-inspired Cosmetics:** Beauty products are increasingly drawing inspiration from culinary flavors and aesthetics, offering consumers novel and memorable experiences that connect their senses. - **Limited-edition Collaborations:** Brands are leveraging exclusive partnerships to create buzzworthy, scarce products that enhance brand desirability and consumer anticipation. - **Cross-industry Branding:** Innovative collaborations between unrelated industries offer fresh aesthetic perspectives and expand brand reach, capturing diverse audiences by blending distinct cultural elements. ### Industries Being Reshaped - **Beauty and Cosmetics:** The beauty industry is rapidly evolving with cross-industry inspirations, resulting in products that combine visual appeal with unexpected sensory elements. - **Food and Beverages:** Food branding is venturing into non-edible markets, utilizing its iconic flavor profiles and cultural resonance to attract new consumer bases. - **Retail and E-commerce:** The exclusive availability of collaborative products through online platforms like Sephora highlights the importance of digital channels in driving limited edition sales. ## Related on Trend Hunter - [Spiced Makeup Collaborations](https://www.trendhunter.com/trends/rare-beauty-4.md) - [Purpose-Driven Beauty Collections](https://www.trendhunter.com/trends/stay-vulnerable-mini-glossy-lip-balm-duo.md) - [Radiant Powder Blushes](https://www.trendhunter.com/trends/soft-pinch-luminous-powder-blush.md) - [Spicy Sauce Lip Glosses](https://www.trendhunter.com/trends/sephora-collection-x-tabasco-brand-lip-glosses.md) - [Expanded Luminizer Collections](https://www.trendhunter.com/trends/liquid-luminizer-line.md) - [Giftable Chile-Lime Treats](https://www.trendhunter.com/trends/edible-and-tajin.md) - [Collaborative Travel Beauty Bags](https://www.trendhunter.com/trends/rare-beauty-x-beis-beauty.md) - [Celebrity Finishing Powders](https://www.trendhunter.com/trends/true-to-myself-tinted-pressed-finishing-powder.md) - [Soda-Inspired Beauty Sets](https://www.trendhunter.com/trends/tower-28-x-poppi.md)