# Spiced Makeup Collaborations Rare Beauty and Tajin Partner to Create a Cheek & Lip Stain By Kanesa D | Published 2025-08-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rare-beauty-4 References: [usatoday](https://www.usatoday.com/story/entertainment/celebrities/2025/08/21/tajn-selena-gomez-rare-beauty-cosmetics/85761929007/) & [rarebeauty](https://www.rarebeauty.com/?srsltid=AfmBOorgM3JGShi6V0u9lBAMX16bRRFd4c6bi_Ei98yIu6qtzkvyiMaW)  Selena Gomez’s beauty brand, [Rare Beauty](https://www.trendhunter.com/trends/rare-beauty-x-tajin), has teamed up with Tajín to launch a playful new makeup set inspired by the bold flavors of the popular Mexican seasoning and sauce. Released on August 21, the limited-edition Cheek & Lip Set includes two products: the [Soft Pinch Liquid Blush](https://www.trendhunter.com/trends/liquid-luminizer-line) in “Chamoy,' a rich red-brown shade, and the Positive Light Luminizing Lip Gloss in 'Clásico,' a warm terracotta with golden shimmer. The gloss marks a brand-new addition to Rare Beauty’s lineup, joining its already expansive lineup of beauty solutions. The collaboration takes inspiration from Tajín’s signature chili, lime, and sea salt blend, along with [Chamoy sauce](https://www.trendhunter.com/trends/bon-bon-bum-x-tajn), a sweet, tangy, and spicy condiment rooted in Mexican tradition. Together, the set blends culturally relevant flavors with everyday beauty. Image Credit: Rare Beauty ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 38% | Activity: 44% | Freshness: 48% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Flavor-infused Cosmetics:** Incorporating food-inspired flavors into beauty products is emerging as a novel approach to engage consumers looking for unique and delicious beauty experiences. - **Cultural Collaboration:** Cross-industry collaborations are increasingly tapping into cultural roots, offering products that serve both as aesthetic enhancements and cultural statements. - **Limited-edition Launches:** The popularity of limited-edition product launches continues to rise, creating a sense of urgency and exclusivity that drives consumer interest and engagement. ### Industries Being Reshaped - **Food-flavor Integration:** The intersection of the food and beauty industries showcases potential for brands to create multisensory products that appeal to both taste and aesthetics. - **Beauty and Personal Care:** Innovations in the beauty and personal care industry are increasingly influenced by cross-cultural partnerships, broadening appeal and introducing new narratives from global perspectives. - **Collaborative Marketing:** Collaborative marketing strategies are being utilized to combine diverse brand strengths, resulting in unique product offerings that capture diverse consumer interests. ## Related on Trend Hunter - [Seasoning-Inspired Beauty Sets](https://www.trendhunter.com/trends/rare-beauty-x-tajin.md) - [Purpose-Driven Beauty Collections](https://www.trendhunter.com/trends/stay-vulnerable-mini-glossy-lip-balm-duo.md) - [Spicy Sauce Lip Glosses](https://www.trendhunter.com/trends/sephora-collection-x-tabasco-brand-lip-glosses.md) - [Giftable Chile-Lime Treats](https://www.trendhunter.com/trends/edible-and-tajin.md) - [Collaborative Travel Beauty Bags](https://www.trendhunter.com/trends/rare-beauty-x-beis-beauty.md) - [Spice-Infused Lip Balms](https://www.trendhunter.com/trends/spice-balms.md) - [Radiant Powder Blushes](https://www.trendhunter.com/trends/soft-pinch-luminous-powder-blush.md) - [Savory Condiment Lip Glosses](https://www.trendhunter.com/trends/filipinta-beauty.md) - [Spicy Functional Drink Mixes](https://www.trendhunter.com/trends/tajin-hydration-immunity.md)