# Snow-Conquering Pickups The Ford RaptorTRAX Takes on Winter with Ease By Laura McQuarrie | Published 2014-01-25 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/raptortrax References: [truckyeah.jalopnik](http://truckyeah.jalopnik.com/ford-reveals-ken-blocks-snow-munching-tracked-raptor-e-1505832991/1505875584/) & [topgear](http://www.topgear.com/uk/car-news/ken-block-reveals-raptor-trax-gymkhana-7-2014-01-23) For a lot of North America, the Polar Vortex has made this winter an especially cold and snowy one, but it hasn’t stopped people from getting out and about — especially if they were riding a fearsome RaptorTRAX. At its base, the winter-conquering vehicle comes from a [F-150 Raptor](https://www.trendhunter.com/trends/rezvani-fortress) pickup truck that has been modified by California’s Special Vehicle Concepts. The RaptorTRAX is equipped with a 6.2-liter V8 engine, snowboard racks, a wicked sound system and snow tires that will not only roll over, but totally crush any obstacles in its path. Later this year, a video will be released showing professional rally driver Ken Block pitting the [Ford](https://www.trendhunter.com/trends/ford-bronco-quadtrack-concept) RaptorTRAX against the elements of winter. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 51% | Activity: 32% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Winter-ready Vehicles:** The modification of pickup trucks with snow-conquering features offers an opportunity for automakers to tap into the growing demand for winter-ready vehicles. - **Extreme Terrain Adaptation:** The use of modified vehicles, such as the Ford RaptorTRAX, showcases the potential for disruptive technologies in adapting vehicles to conquer extreme terrains. - **Outdoor Adventure Vehicles:** The rising popularity of outdoor activities in winter creates an opportunity for manufacturers to develop specialized vehicles that can enhance the outdoor adventure experience. ### Industries Being Reshaped - **Automotive:** The automotive industry can seize the opportunity of modifying vehicles for winter conditions and capitalize on the growing demand for winter-ready vehicles. - **Automotive Aftermarket:** The modification of pickup trucks by aftermarket companies presents a disruptive innovation opportunity within the automotive aftermarket industry, catering to the needs of outdoor enthusiasts and extreme terrain adventurers. - **Outdoor Recreation:** The outdoor recreation industry can explore partnerships with automotive manufacturers to develop and market specialized vehicles that enhance the winter adventure experience for consumers. ## Related on Trend Hunter - [Dual-Valve Shocks Pickup Trucks](https://www.trendhunter.com/trends/ford-f150-raptor-r.md) - [Rugged Off-Road Pickup Trucks](https://www.trendhunter.com/trends/2024-ford-ranger-raptor.md) - [Expertly Tuned SUV Models](https://www.trendhunter.com/trends/hennessey-ford-bronco-velociraptor.md) - [Customized Six-Wheeled Pickup Trucks](https://www.trendhunter.com/trends/hennessey-velociraptor-6x6.md) - [Off-Road Assistance Pickup Trucks](https://www.trendhunter.com/trends/ford-ranger-wildtrak-x.md) - [Snow-Ready Electric Cars](https://www.trendhunter.com/trends/article-circle.md) - [Hyper-Rugged Camper Pickups](https://www.trendhunter.com/trends/camper-pickup.md) - [High-Powered Electric Pick-Up Trucks](https://www.trendhunter.com/trends/f100-eluminator.md) - [Extreme Terrain Truck Designs](https://www.trendhunter.com/trends/arctic-trucks-toyota-land-cruiser-250-at37.md)