# Basketball-Inspired Pizza Boxes Pizza Pizza's Raptors GameBox Transforms Into an Interactive Court By Laura McQuarrie | Published 2019-12-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/raptors-gamebox References: [newswire](https://www.newswire.ca/news-releases/pizza-pizza-brings-game-night-to-your-dinner-table-with-special-edition-raptors-gamebox-803001615.html) & [pizzapizza](http://www.pizzapizza.ca/) [Pizza Pizza](https://www.trendhunter.com/trends/raptors-mega-slice) created the fun and interactive Raptors GameBox to offer a tabletop gaming experience. The box puts a twist on traditional pizza packaging with a design that includes perforated cut-outs that form a towering net and even basketball-shaped game pieces. Since 1999, Pizza Pizza has been the Official Pizza of the [Toronto Raptors](https://www.trendhunter.com/trends/draught-draft) and this first-of-its-kind pizza box was created to help kick off the Raptors 25th anniversary season and challenge basketball fans to show their competitive spirit when enjoying pizza with a group. Across Pizza Pizza locations in Ontario for a limited time, fans can get their hands on the [special edition pizza box](https://www.trendhunter.com/trends/lockable-pizza-boxes) with the purchase of any large pizza. Image Credit: Pizza Pizza ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 91% | Activity: 97% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Packaging:** Pizza Pizza's Raptors GameBox offers a new level of interactivity in packaging design. - **Gamification of Food:** The Raptors GameBox adds a fun and competitive element to the dining experience. - **Sports-inspired Packaging:** Packaging designs that incorporate elements of sports fandom offer a unique and engaging way to connect with customers. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can innovate by exploring new and playful ways to package and present their products to customers. - **Sports and Entertainment:** The Raptors GameBox demonstrates how sports and entertainment industries can collaborate with other businesses to create and promote unique fan experiences. - **Packaging and Design:** Incorporating interactive elements into packaging design offers a disruptive innovation opportunity for the packaging industry. ## Related on Trend Hunter - [XL Basketball-Inspired Slices](https://www.trendhunter.com/trends/raptors-mega-slice.md) - [Pizza Brand Mini Basketballs](https://www.trendhunter.com/trends/mini-basketballs.md) - [Transformative Pizza Box Tables](https://www.trendhunter.com/trends/the-moving-box-table.md) - [Pizza Game Card Collaborations](https://www.trendhunter.com/trends/branded-uno-deck.md) - [Pop-Up Pizza Box Tables](https://www.trendhunter.com/trends/moving-box-table.md) - [Pizza-Warming Console Sleeves](https://www.trendhunter.com/trends/pizza-wrmr.md) - [One-Handed QSR Meals](https://www.trendhunter.com/trends/pizza-hut-2.md) - [Video Game Pizza Deals](https://www.trendhunter.com/trends/nba-2k24-starry-combo.md) - [Game Day-Ready Chicken Boxes](https://www.trendhunter.com/trends/big-game-box.md)