# Social Media Ad Replacements The Rapportive Plug-In Fleshes Out Your Gmail Contacts By Michael Hines | Published 2010-12-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/rapportive-plug-in References: [walyou](http://walyou.com/rapportive-replaces-gmail-ads-with-rich-contact-information/) & [rapportive](http://rapportive.com/) The Internet is full of plug-ins and random programs, some cool and some utterly useless. The Rapportive plug-in is definitely one of those plug-ins that falls in the 'cool' category. This plug-in turns Gmail ads in your inbox into an in-depth social media profile of your current contact. The Rapportive plug-in pulls profiles from places like [Facebook](https://www.trendhunter.com/trends/socleads), [Twitter](https://www.trendhunter.com/trends/viral-reply), and [Linkedin](https://www.trendhunter.com/trends/linkntrack) letting you follow or friend them all from the comfort of your own inbox. Check out a sample shot of the Rapportive plug-in above to see how all this works, or download the *free* plug-in for yourself. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 26% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Augmented Email:** The trend of integrating social media profiles into email platforms like Gmail, creating a more immersive communication experience. - **Enhanced Contact Management:** The trend of using plug-ins like Rapportive to provide detailed social media profiles of contacts, enabling better relationship management within email platforms. - **Seamless Social Integration:** The trend of seamlessly integrating social media platforms like Facebook, Twitter, and Linkedin into various applications, enhancing user convenience and productivity. ### Who This Affects Most - **Email Services:** The industry of email service providers, which can harness disruptive innovation opportunities by incorporating plug-ins and features that enhance user experience and productivity. - **Social Media Platforms:** The industry of social media platforms like Facebook, Twitter, and Linkedin, which can explore innovative partnerships and integrations to expand their reach and provide added value to users. - **Contact Relationship Management:** The industry of contact relationship management tools, which can leverage technologies like Rapportive to offer advanced contact profiling and relationship-building features, disrupting traditional CRM methods. ## Related on Trend Hunter - [Professional Networking Tools](https://www.trendhunter.com/trends/linkntrack.md) - [Email Data Enrichment](https://www.trendhunter.com/trends/reversemails.md) - [Professional Network Visualizers](https://www.trendhunter.com/trends/graphone.md) - [Ad Intelligence Tools](https://www.trendhunter.com/trends/competitor-ad-tracker.md) - [Enhanced Email Workflows](https://www.trendhunter.com/trends/simplehuman1.md) - [AI Engagement Assistants](https://www.trendhunter.com/trends/viral-reply.md) - [Career contact managers](https://www.trendhunter.com/trends/incontact.md) - [Effortless Email Voice Messaging](https://www.trendhunter.com/trends/beep-for-gmail.md) - [Tailored Networking Message Bots](https://www.trendhunter.com/trends/linkedin-buddy.md)