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# Candid Hip-Hop Captures
The 'Rappers Doing Normal Shit' Tumblr Depicts the Grandiose Stars Humbly

By Jason Soy | Published 2011-11-25 | Updated 2011-11-28 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/rappers-doing-normal-shit
References: [rappersdoingnormalshit.tumblr](http://rappersdoingnormalshit.tumblr.com/)

I will never get sick of celebrity-inspired blogs and this 'Rappers Doing Normal Shit' [Tumblr](https://www.trendhunter.com/trends/tumblr-campaign) will no doubt occupy a nice portion of my daily time from here on out.

Featuring candid images of some of [hip-hop's biggest names](https://www.trendhunter.com/trends/follow-your-ears), Rappers Doing Normal Shit illustrates the more humble moments in these grandiose MCs' lives. From Kanye West frolicking in a field with children to Tyler, The Creator enjoying a nice slice of greasy pizza, you get to see what rappers do on their off time when they aren't spitting out [braggadocio lyrics](https://www.trendhunter.com/trends/lyricsinspired-ooh-campaign). More often than not, the images in this Tumblr will bring a smile to your face.

Be warned though, some rappers, though they may be baking cookies or talking on smartphones, still dress more eccentric than the likes of Lady Gaga.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 86% | Activity: 80% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### Key Themes Behind This Trend

- **Celebrity Candidness:** Opportunity for businesses to capitalize on the trend toward more realistic depictions of celebrities in marketing and advertising campaigns.
- **Humanizing Brand Ambassadors:** Opportunity for brands to showcase the more personal, relatable side of their celebrity endorsers in order to connect with audiences on a deeper level.
- **Everyday Celebrity Moments:** Opportunity for content creators and marketers to highlight the mundane activities of famous individuals to showcase their humanity and increase relatability.

### Where This Applies

- **Advertising:** Industry could benefit from incorporating more realistic and relatable depictions of celebrities in marketing campaigns.
- **Social Media:** Platform users have shown an interest in authentic, everyday content from celebrities, presenting an opportunity for brands to engage consumers through social media.
- **Entertainment:** Industry could benefit from creating more content that showcases the personal, relatable side of celebrities to deepen audience engagement and loyalty.

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