# Rapper Action Figures This Travis Scott Toy Features a Realistic Design By Gurveer Brah | Published 2015-09-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/rapper-action-figure References: [hypebeast](http://hypebeast.com/2015/9/travi-scott-action-figure-pre-order) & [travisscott](http://travisscott.com/) This rapper action figure features a realistic design of the controversial new artist Travis Scott. The toy is another unique release of [rapper merchandise](https://www.trendhunter.com/trends/bravado-x-dmx) -- rarely seen in other music genres. With the release of Travis Scott's debut major label album 'Rodeo,' the controversial figure unveiled this rapper action figure. The [collectable](https://www.trendhunter.com/trends/hot-toys-2) is the same one that is used on the album artwork, depicting the rapper's signature tattoos, jewelry and clothing. The release of these action figure comes as a surprise -- considering this is a very unconventional way to promote an album's release. Travis Scott is a rapper/producer that is signed to both Kanye West and T.I.'s respective labels. Even as a young artist, he has not failed to deliver a multitude of controversial moments. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 32% | Activity: 15% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Rapper Merchandise:** The trend of unique and collectible merchandise related to popular rap performers creates an opportunity for innovative new products and marketing strategies. - **Controversial Collectables:** The release of Travis Scott's album inspired a unique and unconventional way to promote music that could be emulated by other musicians in different genres. - **Realistic Action Figures:** The use of realistic and detailed designs for action figures creates new opportunities for merchandising and collectibles for a variety of industries and pop culture icons. ### Where This Applies - **Music Industry:** As more musicians experiment with unique forms of merchandise, a new sub-industry dedicated to collectibles and limited-edition items is emerging. - **Toy Industry:** Action figures based on pop culture icons and other celebrities are a growing segment of the toy industry with potential for disruptive and innovative designs. - **Marketing Industry:** As unconventional and creative marketing strategies become increasingly popular, there is an opportunity for marketing firms to focus on creating unique and targeted campaigns that stand out from traditional methods. ## Related on Trend Hunter - [Hyperrealistic Musician Figurines](https://www.trendhunter.com/trends/blitzway-kurt-cobain-figurine.md) - [Collectible Rapper Figurines](https://www.trendhunter.com/trends/ice-spice.md) - [Designer Pop Culture Figurines](https://www.trendhunter.com/trends/kkplus.md) - [Fur-Adorned Celebrity Figurines](https://www.trendhunter.com/trends/doja-cat-1.md) - [Limited-Edition Vinyl Figures](https://www.trendhunter.com/trends/limitededition-vinyl-figures.md) - [Rapper-Approved Blind Box Toys](https://www.trendhunter.com/trends/sapo-concho-blind-boxes.md) - [Hyper-Detailed Articulating Action Figures](https://www.trendhunter.com/trends/hasbro-starting-lineup.md) - [Customizable Vinyl Toys](https://www.trendhunter.com/trends/makeship.md) - [Cartoon Superhero Figurines](https://www.trendhunter.com/trends/crimson-hawk-ranger.md)