# Vinyl Record Cratechitecture Raphael Vinoly's Atlas Building Channels Retro Music By Meghan Young | Published 2009-09-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/raphael-vinoly-atlas-building References: [designboom](http://www.designboom.com/weblog/cat/9/view/7467/rafael-vinoly-architects-atlas-building.html) & [rvapc](http://www.rvapc.com/) Raphael Vinoly's design in the gallery above might be called the [Atlas Building](https://www.trendhunter.com/trends/academia-atlas), but honestly, it should be re-christened and dubbed the Vinyl Record Cratechitecture. I mean, just take a gander at the photos. I almost expect to see a [vast vintage turntable](https://www.trendhunter.com/trends/orbit-kinetic), or better yet, [vinyl records stacked up](https://www.trendhunter.com/trends/audiotechnica-atlpa2) into a funkified superstructure across the street. Even the architects’ name is too good to be true: Raphael Vinoly. How poetic can you get? And if I was attending this Netherland University (which, by the way, is what this structure is built for), I would want to refer to it as the Vinyl Record Cratechitecture rather than Atlas. Come on, so much cooler, right? ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 40% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Vinyl Record Cratechitecture:** Opportunity for architects to explore the integration of retro and vintage elements into modern designs. - **Music-inspired Architecture:** Opportunity for architects to create innovative designs that incorporate elements of different kinds of music. - **Branding Through Architecture:** Opportunity for businesses to use unique architecture to establish a distinctive brand image. ### Who This Affects Most - **Architecture:** This trend presents opportunities for architects to explore new ways of integrating cultural elements into their designs. - **Music:** This trend presents opportunities for music-related brands to use architecture to promote their products and services. - **Hospitality:** This trend presents opportunities for hotels and other hospitality businesses to use unique architecture to create memorable experiences for their guests. ## Related on Trend Hunter - [Metallic Architectural Record Players](https://www.trendhunter.com/trends/rytm.md) - [Translucent Record Storage Units](https://www.trendhunter.com/trends/aurala120a.md) - [CD-Centric Apartments](https://www.trendhunter.com/trends/apartment-nube.md) - [Vinyl-Filled Music Room Extensions](https://www.trendhunter.com/trends/vinyl-house.md) - [Memphis-Inspired Vinyl Turntables](https://www.trendhunter.com/trends/brick-turntable.md) - [Vinyl Record Credenzas](https://www.trendhunter.com/trends/geology-studio.md) - [Modernist Record Collection Cases](https://www.trendhunter.com/trends/toneoptic-rpm.md) - [Retro-Modern Turntable Units](https://www.trendhunter.com/trends/vertical-turntable-concept.md) - [Record-Cleaning Vinyl Turntables](https://www.trendhunter.com/trends/crescent-turntable.md)