# Architectural Cycling Gear Norman Foster Joined Forces with Rapha for a New Line of Sportswear By Riley von Niessen | Published 2017-07-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rapha References: [dezeen](https://www.dezeen.com/2017/07/21/norman-foster-collaboration-rapha-cycle-wear-cycling/) & [instagram](https://www.instagram.com/officialnormanfoster/) Norman Foster, a renowned architect, recently collaborated with Rapha, a cycling brand, to come up with a new series of sportswear that's full of streamlined and highly functional aesthetics. Although not a lot of information has been leaked so far, Foster and Rapha have shared the beginnings of a few designs on their Instagram pages. Featured in the images is an athletic cap that helps to wick away sweat and keep the sun our of rider's eyes, as well as a variety of minimalist apparel. While it may seem strange to some that an architect has focused his attention on the creation of a range of cycling gear, it's reported that Foster cites the sport as a personal passion of his. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 76% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Architectural Cycling Gear:** The collaboration between Norman Foster and Rapha showcases an opportunity to integrate functional and streamlined design into the world of sportswear. - **Streamlined Sportswear:** The minimalist apparel featured in the collaboration presents an opportunity for the fashion industry to embrace functional aesthetics in their designs. - **Functional Accessories:** The athletic cap designed to wick away sweat and keep the sun out of rider's eyes highlights an opportunity for innovative accessory designs in the sports industry. ### Sectors Adopting This - **Architecture:** Architects can explore the opportunity to expand their expertise by integrating their design principles into industries beyond traditional architecture. - **Sportswear:** The collaboration between Norman Foster and Rapha showcases the potential for disruption and innovation in the sportswear industry through functional and stylish designs. - **Fashion:** The minimalist aesthetic of the collaborative sportswear line presents an opportunity for the fashion industry to align with the growing demand for functional and streamlined designs. ## Related on Trend Hunter - [Collaborative Artistic Bicycle Designs](https://www.trendhunter.com/trends/david-carson.md) - [Long-Distance Cycling Apparel](https://www.trendhunter.com/trends/brevet.md) - [Auto-Celebrating Exhibitions](https://www.trendhunter.com/trends/norman-foster1.md) - [Adventure-Ready Durable Apparel](https://www.trendhunter.com/trends/explore-collection.md) - [Modest Cycling Gear Collections](https://www.trendhunter.com/trends/cycling-hijab.md) - [British Bicycle Apparel Collections](https://www.trendhunter.com/trends/brompton-bicycle.md) - [Advanced Thermoregulation Cycling Apparel](https://www.trendhunter.com/trends/advanced-thermoregulation.md) - [Architect-Designed Thoughtful Furniture Collections](https://www.trendhunter.com/trends/norman-foster2.md) - [Dynamic Sci-Fi Fashion Collabs](https://www.trendhunter.com/trends/fendi-and-mad-architects.md)