# Classy Cycling Couture The Rapha x Paul Smith AW10 Collaboration Offers Style for the Road By Meghan Young | Published 2010-08-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rapha-x-paul-smith-aw10 References: [coolhunting](http://www.coolhunting.com/style/rapha-paul-smit.php) & [rapha.cc](http://www.rapha.cc/) To all you serious cyclists out there, I would like to present to you the [Rapha x Paul Smith](https://www.trendhunter.com/trends/brevet) AW10 collection. A highly anticipated collaboration, this [high-end bicycle clothing line](https://www.trendhunter.com/trends/dream-together) has just become that much more coveted. Currently showing at the soon-to-close Rapha pop-up shop in Clerkenwell, the Rapha x Paul Smith AW10 collection combines both designers' flair as well as [signature colors](https://www.trendhunter.com/trends/reimagined-by-paul-smith) -- pink for Rapha, purple for Paul Smith. Providing cyclists with fashionable options for the road, the range of clothing offered is outstanding. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 53% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **High-end Bicycle Clothing:** The Rapha x Paul Smith AW10 collection offers stylish and fashionable options for serious cyclists. - **Collaborative Fashion:** The collaboration between Rapha and Paul Smith creates a unique and highly coveted clothing line for serious cyclists. - **Fashion for Athletic Activities:** The Rapha x Paul Smith AW10 collection proves that fashion and function can co-exist in athletic clothing. ### Who This Affects Most - **Sportswear:** The high-end, fashionable Rapha x Paul Smith AW10 collection disrupts the traditional sportswear industry. - **Collaborative Design:** The collaboration between Rapha and Paul Smith sets a precedent for future cross-brand design initiatives in the fashion industry. - **Luxury Fashion:** The Rapha x Paul Smith AW10 collection showcases the potential for luxury fashion to expand into niche markets such as serious cyclists. ## Related on Trend Hunter - [Long-Distance Cycling Apparel](https://www.trendhunter.com/trends/brevet.md) - [Collaborative Artistic Bicycle Designs](https://www.trendhunter.com/trends/david-carson.md) - [Modest Cycling Gear Collections](https://www.trendhunter.com/trends/cycling-hijab.md) - [British Bicycle Apparel Collections](https://www.trendhunter.com/trends/brompton-bicycle.md) - [Advanced Thermoregulation Cycling Apparel](https://www.trendhunter.com/trends/advanced-thermoregulation.md) - [Bold Mountain Biking Apparel](https://www.trendhunter.com/trends/amlie-graef.md) - [Colorful Cycling Capsules](https://www.trendhunter.com/trends/dream-together.md) - [Reimagined Colorful Furniture Series](https://www.trendhunter.com/trends/reimagined-by-paul-smith.md) - [Cyclist-Targeted Skincare Gifts](https://www.trendhunter.com/trends/raleigh-and-boots.md)