# Casual Suede Kicks The Ransom by Adidas 2011 Collection Features a Subtle Color Palette By Matt Ho | Published 2011-01-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ransom-by-adidas-2011 References: [highsnobiety](http://www.highsnobiety.com/news/2011/01/20/ransom-by-adidas-bluff-mid-springsummer-2011/) & [adidas](http://www.adidas.com/ca/homepage.asp) The sun may be shining but the cold and the snow remain, so gaze at the Ransom by [Adidas](https://www.trendhunter.com/trends/sporty-rich-1) 2011 Spring/Summer collection to look forward to kicking off slushy boots. Unlike the traditional designs most are used to seeing, Adidas forgoes the three-striped feature and take a dressy/casual approach within this line. The shoes this season feature a [suede mid-top style](https://www.trendhunter.com/trends/brain-dead-x-adidas-forest-hills) with solid colors such as gray and forest green. Look for the Ransom by Adidas 2011 collection to hit the market soon. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 49% | Activity: 53% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Dressy/casual Footwear:** Disruptive innovation opportunities in the footwear industry lie in creating dressy/casual designs with a unique twist. - **Minimalist Color Palettes:** Opportunities for disruptive innovation arise in developing collections with minimalistic color palettes that offer a fresh take on traditional designs. - **Suede Mid-top Style:** Disruptive innovation can be found in exploring the use of suede material and mid-top style in footwear design, adding a touch of sophistication. ### Industries Being Reshaped - **Footwear:** The footwear industry can embrace disruptive innovation by creating alternative designs and incorporating unique materials for different consumer segments. - **Fashion:** In the fashion industry, disruptive innovation opportunities arise from introducing new concepts that challenge traditional design boundaries. - **Marketing:** Marketers can capitalize on disruptive innovation by promoting the unique features of dressy/casual footwear collections and their minimalist color palettes to attract trend-conscious consumers. ## Related on Trend Hunter - [Vintage Suede-Accented Shoes](https://www.trendhunter.com/trends/sporty-rich-1.md) - [Minimal Chunky Running Shoes](https://www.trendhunter.com/trends/adidas-sneaker.md) - [Pastel Easter-Ready Sneakers](https://www.trendhunter.com/trends/the-adidas-samba-og.md) - [Chunky Collaborative Fashionable Shoes](https://www.trendhunter.com/trends/adidas-and-y3.md) - [Textural Tweed Lifestyle Sneakers](https://www.trendhunter.com/trends/tweed-samba.md) - [Shaggy Suede Sneaker Styles](https://www.trendhunter.com/trends/brain-dead-x-adidas-forest-hills.md) - [Organic Sleek Avant-Garde Sneakers](https://www.trendhunter.com/trends/contranatural.md) - [Neutral Collaborative Sneaker Designs](https://www.trendhunter.com/trends/mesa-and-gum.md) - [Textural Chunky Collaborative Footwear](https://www.trendhunter.com/trends/kith-and-adidas-1.md)