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# Beautiful Bloody Books (UPDATE)
Rankin and Thomas Wylde Launch ‘Ten Times Rosie'

By Amelia Roblin | Published 2010-10-14 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/rankin-and-thomas-wylde
References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2010/10/watch-making-of-rankin-rosie-huntington-whiteley-book-ten-times-rosie.html) & [mode.newslicious.net](http://mode.newslicious.net/2010/10/ten-times-rosie-rosie-huntington.html)

More images have been released from the prepossessing publication, involving a collaboration between Rankin and Thomas Wylde. The [coffee table book](https://www.trendhunter.com/trends/from-louis-to-vuitton) called ‘Ten Times Rosie’ has been launched at [London Fashion Week](https://www.trendhunter.com/trends/velvet-heat), featuring the ravishing Rosie Huntington-Whiteley herself.

With styling by Maryam Malakpour, Paula Thomas’s lavish collection has been photographed in a raw but refined manner that highlights the model’s beauty and the indulgent integrity of this work.

Check out the “making of” video at [Fashion Copious](http://fashioncopious.typepad.com/fashioncopious/2010/10/watch-making-of-rankin-rosie-huntington-whiteley-book-ten-times-rosie.html).

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 71% | Activity: 58% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures)

## Key Themes

### Why This Trend Is Growing

- **Luxury Coffee Table Books:** Businesses could innovate on the concept of luxurious coffee table books by collaborating with fashion icons to create similar products that feature models or celebrities in a refined and graceful manner.
- **Raw Yet Refined Photography:** New photography styles that mix raw and refined qualities could provide a unique perspective for businesses looking to create fashion publications and advertising campaigns.
- **Fashion-focused Coffee Table Books:** Businesses can specialize in high-quality, fashion-focused coffee table books as a way to showcase their brand and collaborate with fashion influencers.

### Industries Being Reshaped

- **Publishing:** Publishers can take advantage of the growing market for luxurious coffee table books by creating publications that feature stylized, high-quality photography.
- **Fashion:** Fashion brands could leverage the trend of fashion-focused coffee table books as a way to showcase their brand, models, and collections in a unique and visually compelling way.
- **Photography:** Photographers and studios could profit from offering new and unique photography styles like the raw yet refined photography seen in the 'Ten Times Rosie' book to clients looking to create stunning fashion campaigns.

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