# Wire Auto Sculptures The Range Rover Evoque Installations Hype Up the Vehicle's Launch By Amelia Roblin | Published 2010-10-02 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/range-rover-evoque-installations References: [psfk](http://www.psfk.com/2010/09/psfk-previews-four-paris-street-art-installations-for-the-land-rover-evoque-launch.html) & [landrover](http://www.landrover.com/us/en/rr/new-range-rover/launch-event-from-paris/range-rover-evoque/) The [Range Rover](https://www.trendhunter.com/trends/alpineready-performance-suvs) Evoque installations were created by four Parisian artists to highlight some of the vehicle's winning features. The wiry frames of the [car sculptures](https://www.trendhunter.com/trends/pure-exhibition) have been placed on display throughout the city, spurring enthusiasm about the new new two-door auto, which is Range Rover's smallest and lightest design ever. From JCDC, the [winged sculpture celebrates luxury](https://www.trendhunter.com/trends/artistic-experience); from Andre, brilliant design is the focus. The streamlined sculpture by Yorgo Tloupas highlights technology, while from Surface to Air, the vehicle's sustainability is promoted. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 49% | Activity: 97% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Auto Sculpture Installations:** Brands can commission artists to create installations that showcase their products in an artistic way, to generate buzz and excitement around the launch of a new vehicle. - **Wire Frame Artistry:** Artists can leverage innovative techniques, such as using wire frames, to create visually stunning sculptures that draw attention and spark conversation. - **Feature Highlighting Installations:** Brands can use installations to highlight key features of their products, in unique and memorable ways, to make a lasting impression on potential customers. ### Where This Applies - **Automotive Industry:** Automotive companies can leverage art installations to generate excitement and hype around new vehicle launches. - **Art Industry:** Artists can use innovative techniques such as wire frame artistry to create unique installations that draw attention and spark conversation. - **Advertising/marketing Industry:** Advertising and marketing companies can use unique installations to create buzz and excitement around new products, generating interest and increasing sales potential. ## Related on Trend Hunter - [Race Car-Inspired Dynamic Sculptures](https://www.trendhunter.com/trends/gerry-judah-1.md) - [Life-Sized Car Sculptures](https://www.trendhunter.com/trends/benedict-radcliffe-1.md) - [Alpine-Ready Performance SUVs](https://www.trendhunter.com/trends/alpineready-performance-suvs.md) - [Bespoke Car Art](https://www.trendhunter.com/trends/Tattoo-Inspired-Land-Rover.md) - [Bronze-Accented Monochromatic SUVs](https://www.trendhunter.com/trends/2026-range-rover-sv-black-edition.md) - [Hyper-Rugged SUV Concepts](https://www.trendhunter.com/trends/range-rover-prerunner-concept.md) - [Art Event Auto Partnerships](https://www.trendhunter.com/trends/adx-suv.md) - [Artistic Auto Brand Activations](https://www.trendhunter.com/trends/london-art-fair.md) - [Auto-Inspired Decor Items](https://www.trendhunter.com/trends/cameo-1.md)