# Pioneering Car Auctions The Range Rover 001 Sold For $213,000. By Rahul Kalvapalle | Published 2014-09-10 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/range-rover-001 References: [gizmag](http://www.gizmag.com/range-rover-1-auction/33704/) & [silverstoneauctions](http://www.silverstoneauctions.com/1970-range-rover-chassis-no-1) The first Range Rover to roll off the production line -- [Range Rover 001](https://www.trendhunter.com/trends/alpineready-performance-suvs) -- sold at auction for $213,000. The fully-restored 4x4 fitted with chassis no. 001 was sold in London by Silverstone Auctions and Salon Prive to a private buyer. Range Rover 001 was part of the first batch of six Land Rovers given secretive number lates to hide them from prying eyes while a new model was being road-tested. When the vehicle was sold to film producer Michael Forlong in 1971, it was resprayed from its original Olive Green to Bahama Gold, fitted with a texture dash and re-sold. Its number plate was then changed, and was changed again after being sold to a Kent farmer. The rediscovery of Range Rover 001 was then followed by a [six-year restoration process](https://www.trendhunter.com/trends/1992-gwagen) during which the vehicle was repainted in ots original color. The owner who bought the vehicle persuaded the [Driver and Vehicle Licensing Agency](https://www.trendhunter.com/trends/grip-set-go) to reissue its original license plate due to its historical significance. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 67% | Activity: 86% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Classic Car Auctions:** The successful sale of a fully restored classic Range Rover 001 at auction demonstrates a growing market for highly sought-after vintage cars. - **Restoration Services:** The six-year restoration process for Range Rover 001 highlights the need for skilled professionals and specialty services dedicated to the upkeep and restoration of classic cars. - **Heritage Branding:** The historical significance of Range Rover 001 exemplifies the potential for automobile brands to leverage their heritage and unique history to attract collectors and enthusiasts. ### Sectors Adopting This - **Automobile Manufacturing:** Automakers can tap into a growing market of classic car enthusiasts by highlighting their brand's heritage, and offering restoration and maintenance services for vintage models. - **Specialty Automotive Services:** Specialized restoration and maintenance services can capitalize on the growing demand for preserving and upgrading classic cars and contribute to a thriving industry. - **Online Auctions:** Online auction platforms can facilitate the global buying and selling of highly sought-after classic cars, perfect for collectors and enthusiasts looking for rare and unique models. ## Related on Trend Hunter - [Alpine-Ready Performance SUVs](https://www.trendhunter.com/trends/alpineready-performance-suvs.md) - [Ultra-Exclusive SUV Models](https://www.trendhunter.com/trends/range-rover-sv-carmel-edition.md) - [Bronze-Accented Monochromatic SUVs](https://www.trendhunter.com/trends/2026-range-rover-sv-black-edition.md) - [Reimagined Vintage Off Roader](https://www.trendhunter.com/trends/land-rover-series-2.md) - [Gold-Finished Electric SUVs](https://www.trendhunter.com/trends/manhart.md) - [Luxury Off-Road Electric SUVs](https://www.trendhunter.com/trends/range-rover-electric-prototype.md) - [Trailblazing Luxury Electric SUVs](https://www.trendhunter.com/trends/luxury-electric-suv.md) - [Luxe Winter Sport SUVs](https://www.trendhunter.com/trends/2024-range-rover-sport-deer-valley-edition.md) - [Bespoke Outdoor-Ready SUVs](https://www.trendhunter.com/trends/galpin.md)