# Minty Vegan-Friendly Ice Creams Wicked Kitchen Debuts Brand New Range of Vegan Ice Creams at Tesco By Grace Mahas | Published 2020-11-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/range-of-vegan-ice-creams References: [veganfoodandliving](https://www.veganfoodandliving.com/news/wicked-kitchen-launches-ice-cream-range/) & [wickedhealthyfood](https://wickedhealthyfood.com/?dgxcv) [Wicked Kitchen](https://www.trendhunter.com/trends/wicked-kitchen-plant-based-ice-cream), the plant-powered food branded launched by siblings Chad and Derek Sarno, recently expanded its portfolio with the introduction of a new range of vegan ice creams, available at [Tesco](https://www.trendhunter.com/trends/limited-edition-festive-collection-ice-creams). The new variants include Mint Chocolate Chip, Chocolate, and Vanilla. The new launch was set to debut alongside World Vegan Day, and the brand announced the new range of vegan ice creams through its [Instagram](https://www.trendhunter.com/trends/mcdonalds-wedding-flavours). Wicked Kitchen stated: "Happy World Vegan Day which to us is every day and is equivalent to Happy Earth Day because eating more plants is the one single thing every one of us can do to be proactive in saving ourselves and our precious planet! It’s as simple as not eating animals as a start. Living to our highest moral values goes a looong way!“ Image Credit: Wicked Kitchen ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 34% | Activity: 30% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Vegan Ice Creams:** Opportunity for the development of more innovative and tasty plant-based ice cream flavors. - **Plant-powered Food:** Potential for creating a wide range of vegan food products that are delicious, healthy, and sustainable. - **Sustainable Living:** Demand for eco-friendly food options and products that contribute to the well-being of the planet. ### Who This Affects Most - **Food and Beverage:** Opportunity for food manufacturers to create and market vegan ice cream products that cater to the growing plant-based consumer market. - **Retail:** Potential for grocery stores and supermarkets to expand their vegan product offerings and meet the increasing demand for plant-based options. - **Health and Wellness:** Opportunity for companies in the health and wellness industry to develop and promote vegan ice creams as a guilt-free, healthier alternative to traditional ice creams. ## Related on Trend Hunter - [Legume-Based Frozen Desserts](https://www.trendhunter.com/trends/wicked-kitchen-plant-based-ice-cream.md) - [Vegan-Friendly Frozen Dessert Products](https://www.trendhunter.com/trends/ice-cream-range.md) - [Minty Plant-Based Ice Creams](https://www.trendhunter.com/trends/judes-plant-based-mint-chocolate.md) - [Vegan Imitation Ice Creams](https://www.trendhunter.com/trends/brave-robot.md) - [Plant-Based Artisan Pizzas](https://www.trendhunter.com/trends/artisan-pizzas.md) - [Bean-Based Frozen Desserts](https://www.trendhunter.com/trends/wicked-kitchen-plantbased-frozen-desserts.md) - [Coconut-Based Vegan Ice Creams](https://www.trendhunter.com/trends/yee-kwan.md) - [Barista-Quality Coconut Milks](https://www.trendhunter.com/trends/milk-alternative-wicked-kitchen.md) - [Decadent Vegan Frozen Treats](https://www.trendhunter.com/trends/dairyfree-decadence-series.md)