# Shade-Specific Makeup Range Beauty is Dedicated to Creating Clean Products for POC By Grace Mahas | Published 2020-07-27 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/range-beauty References: [rangebeauty](https://www.rangebeauty.com/) & [rangebeauty](https://www.rangebeauty.com/our-ingredients) Range Beauty is a cosmetic brand dedicated to providing "clean beauty for the forgotten shades"—referring to many darker skin tones that have historically been neglected by beauty brands over the decades. According to the brand, "people of color are exposed to twice the amount of toxic beauty products with few clean alternatives." To combat this, Range Beauty launched a makeup line that [fuses form and function](https://www.trendhunter.com/trends/core-collection-1) for a [clean beauty line dedicated to skincare](https://www.trendhunter.com/trends/skincare-makeup). All the high-performing ingredients are non-toxic and the brand leverages botanical compounds to treat a variety of skin issues including eczema and acne. Notably, the clean beauty brand relies on Calendula Flower, Cornflower, French Clay, Vitamin E, and Argan Oil, among others, to deliver a natural solution to skin needs. Image Credit: Range Beauty ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 22% | Activity: 30% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Clean Beauty for POC:** The trend of creating clean beauty products specifically formulated for people of color is disrupting the beauty industry and presents an opportunity for brands to address this historically underserved market. - **Natural Ingredients for Skincare:** The trend of using natural, non-toxic ingredients such as Calendula Flower, Cornflower, French Clay, Vitamin E, and Argan Oil present an opportunity for brands to offer effective yet gentle skincare solutions that cater to the growing demand for clean beauty. - **Botanical Compounds in Makeup:** The trend of incorporating botanical compounds as ingredients in makeup presents an opportunity for brands to offer skincare benefits in addition to makeup, attracting consumers who prioritize multi-functional products. ### Industries Being Reshaped - **Beauty:** The beauty industry can disrupt traditional beauty standards by providing clean, effective makeup options for people of color. - **Skincare:** The skincare industry can tap into the growing demand for clean beauty by offering natural, non-toxic solutions that address a range of skin issues, such as eczema and acne. - **Natural Ingredients:** The natural ingredients industry can cater to the clean beauty trend by providing botanical compounds and other natural, non-toxic ingredients for brands looking to innovate their product lines. ## Related on Trend Hunter - [Dark Skin-Centric Beauty Brands](https://www.trendhunter.com/trends/nach-cosmetics.md) - [Inclusive Toxin-Free Makeup Products](https://www.trendhunter.com/trends/defiance-beauty-by-nechami.md) - [Skin-Caring Cosmetics](https://www.trendhunter.com/trends/versed-makeup.md) - [Revitalizing Melanin-Targeted Skincare](https://www.trendhunter.com/trends/brownkind.md) - [Premium Skincare-Makeup Hybrids](https://www.trendhunter.com/trends/outside-in-brand.md) - [Skin-Loving Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/skincare-makeup.md) - [Teen-Friendly Cosmetic Lines](https://www.trendhunter.com/trends/teen-line.md) - [South Asia-Influenced Cosmetics Brands](https://www.trendhunter.com/trends/just-b-cosmetic.md) - [Accessible Makeup Palettes](https://www.trendhunter.com/trends/shine-foundation-and-cheekbone-beauty.md)