# Randomized Artwork Subscription Services 'rand.ooo' Helps Subscribers Build Their Art Collection By Michael Hemsworth | Published 2021-03-23 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/randooo References: [betalist](https://betalist.com/startups/rand-ooo) & [rand.ooo](https://rand.ooo/?ref=betalist) The concept of [collecting artwork](https://www.trendhunter.com/trends/art-retail) often calls to mind the expensive pastime of the affluent, but 'rand.ooo' is positioned as a decidedly more accessible way for virtually anyone to get started with collecting works of art. The subscription service works by having would-be collectors pay a monthly fee that will see a mystery print delivered to them each month. The artwork has been carefully selected by fresh artists from around the world and is randomly delivered to maximize the instance of a subscriber discovering a creative individual from somewhere outside their network. The 'rand.ooo' artwork subscription service is priced at $34.99 per month, and delivers artwork that is numbered and digitally signed to help support [early stage artists](https://www.trendhunter.com/trends/pureheart). ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 43% | Activity: 67% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Why This Trend Is Growing - **Art Subscription Services:** More companies will offer affordable and accessible art subscription services resulting in higher engagement with art and emerging artists. - **Mystery Deliveries:** Mystery deliveries will continue to gain popularity across product and service categories as consumers seek new and unexpected experiences. - **Supporting Emerging Artists:** Supporting emerging artists and independent creators will become a priority for more businesses as consumers become increasingly aware of the industry's exploitative practices. ### Industries Being Reshaped - **Art:** Affordable art subscription services like 'rand.ooo' open up the art world to a wider audience who can now access and appreciate art from around the world. - **E-commerce:** E-commerce companies can leverage the popularity of mystery subscription services to drive customer engagement and loyalty. - **Creative Industries:** By supporting emerging artists, companies in the creative industries can build brand identity and cater to consumers looking for socially responsible businesses. ## Related on Trend Hunter - [Affordable Fine Art Services](https://www.trendhunter.com/trends/fine-art-america.md) - [Anti-Consumerism Subscription Services](https://www.trendhunter.com/trends/nothing-subscription-service.md) - [Mobile Artwork Purchasing Platforms](https://www.trendhunter.com/trends/cohart-platform.md) - [Subscription-Based Creator Platforms](https://www.trendhunter.com/trends/michaels-digital-downloads.md) - [Accessible Limited-Edition Print Series](https://www.trendhunter.com/trends/limitededition-print-series.md) - [Artist-Focused Subscription Tiers](https://www.trendhunter.com/trends/soundcloud-1.md) - [Go-To Random Selection Tools](https://www.trendhunter.com/trends/randoo.md) - [Flexible Design Subscriptions](https://www.trendhunter.com/trends/the-design-companion.md) - [AI-Generated Wall Art](https://www.trendhunter.com/trends/generative-ai-art.md)