# Tattered Mantography Randall Mesdon Captures Models in Their Worn Out Clothes By Rachel | Published 2009-11-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/randall-mesdon References: [thefashionisto](http://thefashionisto.com/blog/2009/11/morning-fix-aj-kerry-by-randall-mesdon/) & [models](http://models.com/models/randall-mesdon/) Randall Mesdon has captured models AJ Abualrub and Kerry Degman in dirtied, torn and [tattered looks](https://www.trendhunter.com/trends/imogene-willie). The predominantly black and white images from Randall Mesdon are definitely fun to look at, particularly when the [tattered shirts](https://www.trendhunter.com/trends/loved-to-death) come off. Considering one of the images has a shirtless model holding an American flag, all I can say is, “God Bless America and God Bless this photoshoot.” Enjoy the ripped, tattered and torn images above. **Implications** - Businesses can appeal to potential buyers by creating bold yet sensual advertisements that reach the audience on a personal level. By implementing [national symbolism](https://www.trendhunter.com/trends/ukrainian-brand-rbtnk), the product can be targeted at a specific audience, allowing the company to connect with the consumer on an intimate level. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 65% | Activity: 20% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Bold Advertising:** Opportunity for businesses to create bold and sensual advertisements that resonate on a personal level. - **National Symbolism:** Opportunity for businesses to incorporate national symbolism into their products and marketing to connect with a specific audience. - **Intimate Connection:** Opportunity for businesses to establish an intimate connection with consumers through targeted and personal advertising. ### Where This Applies - **Fashion:** Fashion brands can create bold and sensual advertising campaigns that resonate with consumers. - **Marketing:** Marketing agencies can help businesses incorporate national symbolism into their campaigns to connect with specific audiences. - **Photography:** Photographers can explore the concept of intimate connection in their work, focusing on personal and targeted advertising. ## Related on Trend Hunter - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Multimedia Artist Menswear Capsules](https://www.trendhunter.com/trends/madewell-x-one-of-these-days.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Reimagined Patchwork Designs](https://www.trendhunter.com/trends/patchwork-americana.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md)