# Summer-Ready Ranch Waters Rancho La Gloria Launches New RTD Beverage Line, 'Ranch Water' By Niko Pajkovic | Published 2022-06-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ranch-water-1 References: [bevnet](https://www.bevnet.com/news/2022/rancho-la-gloria-launches-ranch-water) & [rancholagloria](https://rancholagloria.com/)  [Rancho La Gloria](https://www.trendhunter.com/trends/tall-boy-margarita), a leading American wine-based cocktail brand, has announced the launch of a new line of ready-to-drink alcoholic beverages called Ranch Water. The new agave-based seltzer was originally released under the label [Texas Ranch Water Co.](https://www.trendhunter.com/trends/TAMU-SPIRIT) However, it has now been re-released through Rancho La Gloria, joining the brand's expansive portfolio of canned cocktails. The Rancho Gloria version of the beverage features a 5% ABV and is just 100 calories per can. In addition, the drink will be offered in four main flavor varieties: Tangerine, Lime, Grapefruit, and Watermelon. “Adding another agave-based offering to our Rancho La Gloria lineup further bolsters our presence as leaders in the agave-based beverage category and we are thrilled to offer adult shoppers a refreshing, better-for-you option that is low in calories, sugar and easy to drink," said Russell Stanley, COO of [Patco Brands](https://www.trendhunter.com/trends/rancho-la-gloria). Image Credit: Rancho La Gloria ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 47% | Activity: 46% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Agave-based RTD Beverage:** Opportunity for other beverage brands to explore and introduce agave-based canned cocktails and seltzers. - **Low-calorie Alcoholic Beverages:** Opportunity for alcohol brands to develop and market low-calorie, low-sugar options for health-conscious consumers. - **Canned Cocktails Expansion:** Opportunity for alcoholic beverage companies to expand their canned cocktail offerings with new and unique flavors. ### Who This Affects Most - **Alcoholic Beverages:** Opportunity for alcoholic beverage manufacturers to develop and market new agave-based canned cocktails and low-calorie alcoholic beverages. - **Health and Wellness:** Opportunity for health and wellness companies to collaborate with alcoholic beverage companies to create and promote healthier alcoholic beverage options. - **Retail:** Opportunity for retailers to stock and sell new and unique canned cocktail and seltzer options for consumers looking for healthier alcoholic beverage choices. ## Related on Trend Hunter - [Canned Ranch Water Cocktails](https://www.trendhunter.com/trends/ranch-water-hard.md) - [Flavored Blue Agave Seltzers](https://www.trendhunter.com/trends/karbachs-ranch-water.md) - [Refreshing Tall Boy Margaritas](https://www.trendhunter.com/trends/tall-boy-margarita.md) - [Elevated Ranch Water Kits](https://www.trendhunter.com/trends/ranch-water-cocktail-kit.md) - [Ranch Water CBD Seltzers](https://www.trendhunter.com/trends/bayou-city-hemp.md) - [Ready-Made Low-Cal Margaritas](https://www.trendhunter.com/trends/rancho-la-gloria.md) - [RTD Tequila Sodas](https://www.trendhunter.com/trends/johnny-tejas.md) - [Premium Infused Tequilas](https://www.trendhunter.com/trends/premium-infused-tequilas-rancho-la-gloria-infused-tequila-offers-a-distinct.md) - [Uplifting Zero-Proof Beverages](https://www.trendhunter.com/trends/senorita-ranch-water.md)