# Ranch-Flavored Crunchy Puffs Peatos' "Better Than Junk Food" Ranch Snack is Made with Pulses By Laura McQuarrie | Published 2019-03-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ranch-snack References: [businesswire](https://www.businesswire.com/news/home/20190304005948/en/World-Peas-Brand-Peatos%E2%84%A2-Unveils-Ranch-Flavored) & [worldpeasbrand](https://worldpeasbrand.com/#peatos) Coming to Natural Products Expo West 2019 is a new ranch snack from Peatos, which takes the form of a satisfyingly crunchy puff that can be enjoyed guilt-free. These better-for-you snacks are made with pulses, specifically peas and lentils, and contain twice the protein and double the fiber of some of the most popular snack puffs on the market. Peatos' "junk food you can feel better about" is made with non-GMO ingredients, no added MSG and no artificial flavors or synthetic colors. These plant protein-powered snacks provide all the flavor of a comforting snack with added value from nutrient-dense ingredients. Peatos' new Ranch flavor joins other previously introduced "better than junk food" snack varieties like Classic Cheese, Fiery Hot, Chili Cheese and Masala. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 41% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Snacks:** Disruptive innovation opportunity: Develop new plant-based snack alternatives using pulses for added protein and fiber. - **Healthier Junk Food:** Disruptive innovation opportunity: Create healthier versions of popular junk food snacks by incorporating nutrient-dense ingredients and removing artificial additives. - **Flavor Expansion:** Disruptive innovation opportunity: Innovate new and exciting flavors for snack puffs, expanding beyond traditional options such as ranch or cheese. ### Sectors Adopting This - **Snack Food:** Disruptive innovation opportunity: Transform the snack food industry by offering more nutritious and flavorful options that cater to health-conscious consumers. - **Plant-based Food:** Disruptive innovation opportunity: Capitalize on the growing demand for plant-based alternatives by developing innovative plant-based snack options. - **Food Manufacturing:** Disruptive innovation opportunity: Develop advanced manufacturing techniques to create healthier and more sustainable snack products made with ingredients like pulses. ## Related on Trend Hunter - [Cheesy Pea-Based Snacks](https://www.trendhunter.com/trends/cheetos-and-funyuns.md) - [Pea-Based Chip Brands](https://www.trendhunter.com/trends/peatos-1.md) - [Pea-Powered Protein Chips](https://www.trendhunter.com/trends/utopea-ah.md) - [Puffed Plant-Based Snack Products](https://www.trendhunter.com/trends/harvest-snaps-crunchy-puffs.md) - [Cruciferous Snack Puffs](https://www.trendhunter.com/trends/baked-puffs.md) - [Vegetable-Based Snack Puffs](https://www.trendhunter.com/trends/snackin-for-you.md) - [Cheesy Puffed Pea Snacks](https://www.trendhunter.com/trends/vegan-cheezy-cheddar-pops.md) - [Better-For-You Cheese Puffs](https://www.trendhunter.com/trends/in-good-hands-protein-puffs.md) - [Chickpea-Based Crunchy Snacks](https://www.trendhunter.com/trends/chickpea-puff.md)