# Celeb-Launched Scottish Gins Gordon Ramsay Partners with Eden Mill to Launch Ramsay’s Gin By Niko Pajkovic | Published 2022-03-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ramsays-gin References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2022/03/gordon-ramsay-launches-ramsays-gin-with-eden-mill-distillery/)  Celebrity chef Gordon Ramsay has partnered with [Eden Mill St Andrews](https://www.trendhunter.com/trends/eden-mill-golf-gin) to launch Ramsay's Gin. The new expression is said to be inspired by the rugged Scottish landscape; Ramsay was born in Scotland and aimed to create a gin that best captured the spirit of his nation. Ramsay's Gin features a unique botacial base consisting of handpicked hineyberries from the firleds surrounding the St. Andres-based distiller and Mara seaweed harvested right from the coasts of Fife, Scotland. In addition, the new expression was created with a focus on sustainability. For example, the bottling housing the new gin using 18% less glass than traditional gin bottles. “It’s exciting to work with a team that shares my passion for experimenting with unique ingredients, and we’re very fortunate that the distillery is a stone’s throw from where these exceptional botanicals can be found,” said Ramsay in a recent press release. Image Credit: Gordon Ramsay ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 26% | Activity: 44% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-endorsed Spirits:** Opportunity for companies to collaborate with influential figures to increase brand exposure and appeal to specific demographics. - **Sustainable Bottling:** Innovative bottling methods that cut down on glass usage and address environmental concerns are in high demand. - **Locally-sourced Ingredients:** Consumers are increasingly interested in products made with ingredients sourced from specific regions and with unique flavors, leading to opportunities to promote local food and beverage industries. ### Sectors Adopting This - **Distillery:** Distilleries can partner with celebrities and/or utilize regional ingredients to differentiate their products and appeal to a wider audience. - **Hospitality:** Restaurants and bars can offer celebrity-branded spirits and promote sustainable and locally-sourced ingredients to stand out in a crowded market and attract environmentally conscious consumers. - **Packaging:** Companies specializing in packaging can create innovative and sustainable alternatives to traditional glass bottles, meeting the demand of eco-friendly companies and consumers. ## Related on Trend Hunter - [Actor-Backed Scottish Gins](https://www.trendhunter.com/trends/sam-heughan.md) - [Exquisite Scottish Gins](https://www.trendhunter.com/trends/walled-garden-gin.md) - [Flavorful Scottish Gins](https://www.trendhunter.com/trends/sassenach-wild-scottish-gin.md) - [State-of-the-Art Gin Distilleries](https://www.trendhunter.com/trends/edinburgh-gins-new-distillery.md) - [Salty Seaside-Inspired Gins](https://www.trendhunter.com/trends/hendricks.md) - [Tropical British Gin Spirits](https://www.trendhunter.com/trends/gordons-tropical-passionfruit-gin.md) - [Cooking-Inspired Gins](https://www.trendhunter.com/trends/mr-whites-london-dry-gin.md) - [Festive Gin Recipes](https://www.trendhunter.com/trends/ramsbury-gin.md) - [Royal Garden-Made Gins](https://www.trendhunter.com/trends/royal-gardenmade-gins-the-royal-collection-trust-unveils-a-gin-with-botanic.md)