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# Reinvented Chunky Shoes
Yohji Yamamoto and Dr Martens Reinvent the 'Ramsay' Shoe

By Amy Duong | Published 2018-02-01 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/ramsay-shoe
References: [hypebeast](https://hypebeast.com/2018/2/yohji-yamamoto-dr-martens-ramsey-2018-spring-summer)

Japanese designer [Yohji Yamamoto](https://www.trendhunter.com/trends/yohji-yamamoto-2) has a history of working alongside [shoe label Dr Martens](https://www.trendhunter.com/trends/rick-owens-x-dr-martens), and the duo just debut a re-imagined 'Ramsay' shoe. The Ramsay silhouette is usually crafted with a solid bottom without a heel or colored textures boxes alone the toes.

The re-made version of the classic shoe represents Yamamoto's footwear style -- covered in black and made with iconic, [classic derbies](https://www.trendhunter.com/trends/1461-3eye-shoe). The designer's shoes are usually made with a heeled 'AIRWAIR' sole bottom and have the laces closed with normal eyelets. The new Ramsay shoe is also lined in leather materials so it can easily adapt and mold to the wearer's comfort. This newest 'creeper-like' pair of shoes was made for the upcoming Spring/Summer 2018 season. It will be released at Yohji Yamamoto store locations priced at approximately $620 USD.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 56% | Activity: 10% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Reimagined Chunky Shoes:** The re-made version of the classic shoe represents an opportunity for disruptive innovation in the footwear industry by combining iconic design elements with enhanced comfort and adaptability.
- **Heeled 'AIRWAIR' Sole Bottom:** The use of a heeled 'AIRWAIR' sole bottom presents a potential disruptive innovation opportunity in the shoe manufacturing industry by merging style and functionality.
- **Leather-lined Shoes:** The incorporation of leather lining in shoes offers a chance for disruptive innovation in the footwear market, providing increased comfort and customization for the wearer.

### Industries Being Reshaped

- **Fashion Footwear:** The reimagined chunky shoes trend represents an opportunity for disruptive innovation in the fashion footwear industry, combining style, comfort, and adaptability.
- **Shoe Manufacturing:** The use of a heeled 'AIRWAIR' sole bottom presents a disruptive innovation opportunity in the shoe manufacturing industry, revolutionizing the way shoes are designed and manufactured.
- **Leather Goods:** The incorporation of leather lining in shoes opens up innovative opportunities in the leather goods industry, allowing for enhanced customization and comfort in footwear products.

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