# Sensuous Milktography Ramon Lenherr's 'Milk' Makes Drinking Dairy Hot By Marissa Brassfield | Published 2009-05-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/ramon-lenher-milk References: [behance.net](http://www.behance.net/Gallery/MILK/223990) Ramon Lenherr's 'Milk' photo series attempts to make [drinking milk](https://www.trendhunter.com/trends/trumoo-fantastic-berry) hot, and I'd say he's done a pretty fair job. Using high-speed photography and some seriously thick milk (maybe even cream), Ramon Lenherr captured these shirtless models getting their fill of calcium. Click through the gallery above to see the entire 'Milk' series by Ramon Lenherr. **Implications** - Making a product like milk [sexually charged](https://www.trendhunter.com/trends/shake-ya-can) is a decidedly effective way for businesses to enhance the "cool factor" of a product that, on its own, is not necessarily exciting. Companies (and especially advertisers) who are struggling to find a way to [re-brand the identity](https://www.trendhunter.com/trends/vibrant-packaging-design) of their seemingly monotonous service or product should never underestimate the power of suggestive juxtaposition. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 69% | Activity: 33% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What's Driving This Trend - **Sexualized Marketing:** Exploring how businesses can enhance the 'cool factor' of their products by making them sexually charged. - **Suggestive Juxtaposition:** Recognizing the power of combining seemingly monotonous products/services with provocative imagery to create a stronger brand identity. - **High-speed Photography:** Discovering innovative ways to capture images that can transform mundane subjects into visually appealing and captivating content. ### Who This Affects Most - **Food and Beverage:** Exploring how companies in the food and beverage industry can use provocative marketing strategies to re-brand seemingly dull products. - **Advertising:** Recognizing the potential of suggestive juxtaposition to create captivating ad campaigns and transform the perception of mundane services. - **Photography:** Exploring the creative possibilities of high-speed photography in various industries, including fashion, art, and advertising. ## Related on Trend Hunter - [Carbonated Milk Sodas](https://www.trendhunter.com/trends/ps-milk-sodas.md) - [Milk Dunking Ritual Campaigns](https://www.trendhunter.com/trends/oreo-cows.md) - [Comic Strip Milk Bottles](https://www.trendhunter.com/trends/seki-milk.md) - [Oat Milk Fountains](https://www.trendhunter.com/trends/designed-for-humans.md) - [Relaxing Botanical-Infused Milks](https://www.trendhunter.com/trends/bedtime-milk.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Dairy-Identical Alt Milks](https://www.trendhunter.com/trends/remilk-the-new-milk.md) - [Chaotic Milkshake Campaigns](https://www.trendhunter.com/trends/just-feel-the-urjj.md) - [Adorable Cat Milk Cartons](https://www.trendhunter.com/trends/adorable-blue-cat.md)