# Neon-Colored Lifestyle Bags fragment design and RAMIDUS Collaborate on a New Line of Neon Totes By Kanesa D | Published 2024-04-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ramidus-2 References: [hypebeast](https://hypebeast.com/2024/3/ramidus-fragment-design-neon-tote-bags-spring-summer-2024-release-info) & [ramidustokyo](https://www.ramidustokyo.com/)  Hiroshi Fujiwara's RAMIDUS and fragment design have collaborated on a new range of co-branded accessories following their successful '2024 New Year Spot' collection earlier this year. This collaboration includes an expansive collection of [neon tote bags](https://www.trendhunter.com/trends/stephen-sprouse) for the Spring/Summer 2024 season, featuring box-shaped bags in bright orange, yellow, green, pink, and purple tones. These tote bags maintain sturdy square shapes with durable constructions, maximizing storage space in three sizes. The classic black-and-white logo tape strap adds a striking contrast to the vibrant hues on each bag, while the body has an angular square shape. The new fragment design x RAMIDUS collection will be available on Saturday, March 30, on [RAMIDUS'](https://www.trendhunter.com/trends/fragment-design-2) website and at the RAMIDUS Tokyo store. Image Credit: RAMIDUS, fragment design, [hypebeast](https://hypebeast.com/2024/3/ramidus-fragment-design-neon-tote-bags-spring-summer-2024-release-info), [ramidustokyo](https://www.ramidustokyo.com/) ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 32% | Activity: 35% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Neon Tote Bags:** Expansive collection of neon tote bags in bright orange, yellow, green, pink, and purple tones for Spring/Summer 2024 season. - **Sturdy Square Shapes:** Tote bags maintain sturdy square shapes with durable constructions, maximizing storage space in three sizes. - **Black-and-white Logo Tape Strap:** Classic logo tape strap in black-and-white adds striking contrast to the vibrant hues on each neon bag. ### Where This Applies - **Fashion Accessories:** Expanding market for neon tote bags offers opportunities for bold and eye-catching accessory designs in the fashion industry. - **Retail and E-commerce:** Innovative designs like sturdy square-shaped tote bags can enhance online and in-store shopping experiences, driving sales in retail and e-commerce sectors. - **Branding and Marketing:** Using contrasting black-and-white logo tape straps presents new avenues for brand visibility and memorable marketing campaigns in various industries. ## Related on Trend Hunter - [Collaborative Suede-Like Luggage](https://www.trendhunter.com/trends/2024-new-year-spot-collection.md) - [Compact Utility Bags](https://www.trendhunter.com/trends/shijimi-bags.md) - [Functional Collaborative Technical Bags](https://www.trendhunter.com/trends/comme-des-garons-and-porter.md) - [Collaborative Branded Tote Bags](https://www.trendhunter.com/trends/neighborhood-and-ll-bean.md) - [Anticipated Music Collab Apparel](https://www.trendhunter.com/trends/blackpink-x-fragment-design.md) - [Collaborative Patterned Tote Bags](https://www.trendhunter.com/trends/the-tote-bag.md) - [Collaborative Stylish Relaxed Outerwear](https://www.trendhunter.com/trends/oamc-and-fragment.md) - [Tonal Contrast Tote Bags](https://www.trendhunter.com/trends/marc-jacobs-tote-bag.md) - [Patterned Round Shoulder Bags](https://www.trendhunter.com/trends/uniqlo-and-marimekko.md)