# Spiced Pumpkin Instant Noodles Cup Noodles' Pumpkin Spice Ramen Flavor Speaks to Gen Z By Laura McQuarrie | Published 2021-08-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ramen-flavor References: [prnewswire](https://www.prnewswire.com/news-releases/move-over-lattes-cup-noodles-pumpkin-spice-is-joining-the-flavor-craze-301347737.html) & [nissinfoods](http://nissinfoods.com) This year, Cup Noodles is celebrating its 50th anniversary and it is preparing for the arrival of the fall season with a new ramen flavor that specifically speaks to [pumpkin spice lovers](https://www.trendhunter.com/trends/pumpkin-spice-collection). Aimed at [Gen Z](https://www.trendhunter.com/trends/sneaky-bat-pumpkin-spice-blend), a group that's particularly fond of all things pumpkin spice, the new limited-edition Cup Noodles Pumpkin Spice flavor invites people to experience an "inescapable fall flavor." This unique ramen flavor sets itself apart from the original Cup Noodles by being [saucy rather than soup-based](https://www.trendhunter.com/trends/saucy-noods-stirfry-style-noodles). The product is said to share the perfect balance of sweet, spiced and savory flavors that can be enjoyed after just a few minutes in the microwave. As Cup Noodles encourages, "top it with whipped cream for the quickest, tastiest and most outlandish pumpkin spice in-a-cup experience you never knew you needed." ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 74% | Activity: 83% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Pumpkin Spice Food Trend:** More companies are creating pumpkin spice flavored products to cater to the Gen Z consumer base's love for the popular flavor. - **Saucy Noodle Innovation:** Cup Noodles' saucy pumpkin spice ramen sets itself apart from traditional soup-based ramen, suggesting a potential for innovation in the already diverse instant noodle market. - **Fall-themed Limited Edition Products:** Companies are releasing fall-themed limited edition products to cater to the changing tastes of consumers during the autumn months. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can capitalize on the pumpkin spice food trend, creating unique pumpkin spice products to cater to the Gen Z consumer base. - **Instant Noodles:** The instant noodle industry can explore the potential of saucy noodles, offering more variety in the already diverse market. - **Seasonal Products:** Various industries, such as retail and hospitality, can create fall-themed limited edition products to cater to the seasonal tastes of consumers during the autumn months. ## Related on Trend Hunter - [Pumpkin Spice Instant Noodles](https://www.trendhunter.com/trends/pumpkin-spice-cup-noodle.md) - [Thanksgiving-Inspired Noodle Flavors](https://www.trendhunter.com/trends/turkey-dinner.md) - [Thanksgiving Instant Ramens](https://www.trendhunter.com/trends/cup-noodles-turkey-dinner.md) - [Pickle-Flavored Noodle Cups](https://www.trendhunter.com/trends/cup-noodles-dill-pickle.md) - [Bagel-Inspired Noodle Cups](https://www.trendhunter.com/trends/cup-noodles-everything-bagel.md) - [S'mores-Inspired Dessert Ramens](https://www.trendhunter.com/trends/dessert-ramen.md) - [Fused-Flavor Instant Noodles](https://www.trendhunter.com/trends/seapoodle.md) - [Game Day Noodle Flavors](https://www.trendhunter.com/trends/chicken-winginspired-instant-noodle.md) - [Mess-Free Chicken Wing-Inspired Noodles](https://www.trendhunter.com/trends/cup-noodles-wings.md)