# Teasing Ramadan Posters Indomie Tempts People Who Are Observing the Ramadan Fast By Laura McQuarrie | Published 2014-07-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ramadan-fast References: [coloribus](http://www.coloribus.com/adsarchive/prints/indomie-noodles-like-you-our-ads-are-fasting-too-19532055/) & [indomie](http://www.indomie.com/) Indomie wants its noodles to be the first thing a person partaking in a [Ramadan fast](https://www.trendhunter.com/trends/innovation-that-brings-us-together) goes after when fasting is over. Although the ads don't go as far as temping people with delicious-looking imagery, they may as well have since if you're hungry, your imagination is probably going wild reading these ads. The [cheeky ads](https://www.trendhunter.com/trends/believe-campaign) make remarks like "Because you're fasting, we won't show a steamy bowl of Indomie crowned with vegetables and a well-roasted chicken thigh." Although the ads sidestep actually showing pictures of the actual noodles themselves, the text is a fun way for the brand to stay relevant during the celebration, even though it's a little cruel. The ads were developed for Indomie Noodles by the Noah's Ark Communications agency in Nigeria. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 5% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Ramadan Advertising:** Opportunity to create advertising campaigns that cater to people observing the Ramadan fast, using clever and humorous messaging. - **Implied Advertising:** Exploring advertising techniques that imply a product or service without actually showing it, relying on the power of imagination to create a lasting impression. - **Humor in Advertising:** Incorporating humor into advertising campaigns as a way to engage and entertain target audiences, while building brand awareness and loyalty. ### Sectors Adopting This - **Food and Beverage:** Opportunity for food and beverage companies to create advertising campaigns that appeal to people observing religious fasts as well as those looking for post-fast meals. - **Advertising and Marketing:** Innovating new ways to connect with audiences through clever messaging and impactful visuals, while creating lasting impressions and driving sales. - **Creative Agencies:** Opportunity to develop unique and immersive advertising campaigns that captivate audiences and help brands stay relevant in today's competitive marketplace. ## Related on Trend Hunter - [Ramadan-Observing Hotel Menus](https://www.trendhunter.com/trends/iftar-moments.md) - [K-Pop-Endorsed Noodle Campaigns](https://www.trendhunter.com/trends/indomie.md) - [Ramadan-Themed Chocolate Bars](https://www.trendhunter.com/trends/kitkat-iftar-bar.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Plant-Powered Umami Noodles](https://www.trendhunter.com/trends/high-protein-instant-ramen.md) - [Humorous Indian-Flavored Ice Creams](https://www.trendhunter.com/trends/indianflavored-ice-creams.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Holy Month Pizza Menus](https://www.trendhunter.com/trends/pedas-nusantara.md) - [Seasonal Snack Promotions](https://www.trendhunter.com/trends/golden-acre-foods.md)